Thousands pledge with #MakeItFeelRight movement to combat carbon emissions from the fashion industry
PR93703
LENZING, Austria, Dec. 15, 2021 /PRNewswire=KYODO JBN/ --
-Over 40 brands, influencers and NGOs partnered with TENCEL™ brand's
#MakeItFeelRight movement to generate more than 7,500 consumer pledges to date
-Each pledge will contribute to global reforestation efforts to help save the
planet
According to the UN, the fashion industry is responsible for 8-10% of global
carbon emissions. Fast fashion has only exacerbated the problem as consumers
are increasingly purchasing clothes with reduced shelf lives. The world is
striving to achieve net zero carbon, but the reality is that fashion brands
simply aren't doing enough. In response to growing climate concerns, TENCEL™
brand revitalized the #MakeItFeelRight campaign to raise awareness and inspire
action to make a change. By pledging to #MakeItFeelRight, consumers can do
their part to drive the industry toward a more sustainable future and
contribute to the reforestation effort.
New faces, new places and more ways to get
involved
The TENCEL™ brand's game changing
#MakeItFeelRight(https://www.makeitfeelright.com/) campaign has hit new
milestones and celebrates exciting partnerships with more influencers, brands
and NGOs around the world. With the help of sustainable influencers like Xenia
Adonts(https://www.instagram.com/xeniaadonts/?hl=en), Lily
Cole(https://www.instagram.com/lilycole/?hl=en), Chen Ai
Ling(https://www.instagram.com/chen_ai_ling51/?hl=en) and brands including
Boyish, Reformation and Lavender Hill, the movement has planted thousands of
trees to combat carbon emissions from the fashion industry. The TENCEL™ brand
has also begun an exciting partnership with renowned artist, Bodil
Jane(https://www.instagram.com/bodiljane/?hl=en) to create unique artwork for
the campaign. These empowering pieces were used on the campaign's website and
are a tribute to those who have pledged to #MakeItFeelRight.
Gram, jam and show off your fashion
The TENCEL™ brand has created fun ways to get involved with an exclusive
Instagram filter and gift card giveaways from the movement's brand partners.
The movement has already given away thousands of dollars to lucky people who
have pledged.
"We could not be happier to endorse such an exciting, timely and effective
movement. As an environmentally friendly brand, Boyish has been working with
TENCEL™ for several years and values the brand's similar principles and
stalwart approach to sustainability. The industry has a long way to go in
combatting waste and fast fashion, but with movements like #MakeItFeelRight,
people are finally empowered to take action and choose brands that are caring
for the planet," said Jordan Nordarse, Founder and CEO of Boyish.
"Carbon emissions are a global problem and as such must have global solutions.
As a partner of the #MakeItFeelRight campaign we strongly believe that
TENCEL™'s sustainability initiatives, which are enabled by brands and driven by
consumers, are a great way to make a positive impact through reforestation. We
encourage more brands to get involved and do their part," said Diana Chaplin of
One Tree Planted.
Plant your roots
The movement has already planted more than 7,500 trees, however, it's not too
late to still pledge. Together with One Tree Planted, TENCEL™ is providing a
pledge certificate to everyone who commits to the cause and will plant a tree
in their name.
"We have a collective duty to be more responsible with our sustainable fashion
choices. Our habits and the way we treat textiles directly impacts the planet.
The TENCEL™ brand has already achieved a significant milestone with thousands
of trees planted and I would like to acknowledge just how much this campaign
has achieved in a short time. Pledge, pledge pledge! It's an amazing way to
contribute to a more sustainable planet and create something impactful that
will last for generations," said Harold Weghorst, Global Vice President
Marketing & Branding at Lenzing AG.
IMAGES(https://mediadb.lenzing.com/pinaccess/pinaccess.do?pinCode=eHZleFUXlcjh)
Source: TENCEL
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