GoodWe rebrands, highlighting the role of smart tech in transforming the future of energy
PR93868
SUZHOU, China, Jan. 10, 2022 /PRNewswire=KYODO JBN/ --
GoodWe has refreshed its brand in line with the evolution of the global new
energy space, emphasizing on collaboration and digitalization. At the core of
this new brand identity is GoodWe's commitment to harnessing smart tech to
drive the global energy transition and bring about a more sustainable future
for all.
GoodWe considers technological innovation a key brand pillar, and so both its
new logo and the accompanying brand slogan "Smart Energy Innovator" were
rebranded to bring out this high-tech identity. The new logo will be officially
launched January7-8,2022. Following that, new product designs will incorporate
the new logo, highlighting the innovative brand identity behind the products.
As a smart energy innovator, GoodWe has committed itself to innovating around
net-zero-enabling technologies, and digital interconnection is a key tenet of
its vision for the future of new energy. The company has made it its goal to
provide complete and integrated solutions in digitalized new energy. It has
made significant investments in the research and development of products and
systems that operate intelligently and efficiently, and are able to ultimately
increase the productivity, safety, cost, and sustainability of energy systems.
GoodWe has also revamped its website and adopted a cleaner look that is
optimized to offer site visitors a smooth, user-friendly experience. GoodWe's
brand personality has also been redefined and now emphasizes a brand identity
that is "Strong, capable, and reputable." This new identity reflects the
brand's core values of professionalism and reliability.
Collaboration and sharing are also part of GoodWe's core values, and that is
why it has set out to build communities in sustainable energy that are able to
deliver value to all its key stakeholders, while creating a sustainable future
for the Earth, humanity, and future generations.
GoodWe CEO and founder Daniel Huang has emphasized that, "GoodWe is determined
to become a major driving force in the global energy transition, and global
efforts to build a sustainable future." This mission is guided by the company's
ultimate vision of driving the world's smart energy transition.
On January8,2022, GoodWe will hold a ground-breaking ceremony for its new
company headquarters in the Suzhou High-Tech Zone in Jiangsu. The headquarters
- which will extend 20floors above ground and 3floors underground - are a major
investment, set to feature smart tech and house a smart energy R&D facility
where some of the company's PV product and technology research will be
conducted.
GoodWe's rebrand delivers a cleaner and more streamlined look, in spirit with
its commitment to help its customers transition to cleaner, more streamlined
products and energy systems that deliver on efficiency. The brand sees smart
tech as a critical tool in the transformation of the global energy space, and
has committed itself to developing smarter and more efficient energy solutions
that help meet the energy needs of the future so as to realize the shared
global net-zero goals.
SOURCE: GoodWe
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Caption: GoodWe Smart Energy Innovator
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Caption: GoodWe headquarters
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