PR94017

NEW YORK, Jan. 11, 2022 /PRNewswire=KYODO JBN/ --

Celebrating over a decade of innovation and utilitarian design, TUMI's latest

evolution of Alpha Bravo continues its legacy with the stellar Life in Forward

Motion campaign. The collection is comprised of entirely new styles focused on

modularity, sustainability, and durability. It features over two dozen new

silhouettes including backpacks, slings, chest packs, briefs, duffels and

crossbodies. Select bags will be available in a seasonal colorway that takes

the military inspiration to the next level, made in a durable ripstop that

takes its cues from rugged parachute fabric. Many styles feature a main body

fabric made from recycled materials, an even more sustainable take on their

signature ballistic nylon. The lining of almost all styles is also made with

recycled materials and the built-to-last quality of the collection further

enhances its sustainability.

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In keeping with Alpha Bravo's go-anywhere, do-anything energy, each style is

compatible with the new TUMI+ travel accessories—a modular ecosystem that can

be used to customize your bag based on personal needs and complements a

non-stop lifestyle. TUMI+ attaches not only to the Alpha Bravo collection, but

many more across TUMI's portfolio by utilizing daisy chains, G-hooks and

carabiners.

This Spring, TUMI spotlights the Alpha Bravo collection in a series of four

short films starring an international cast known as the "TUMI Crew". Filmed in

New York City and London, the bi-continental campaign is thoughtfully told

through the lens of prominent directors, Autobahn and Andy Madeleine. The

campaign authentically depicts these multifaceted talents navigating their Life

in Forward Motion with the support of Alpha Bravo.

Chapter 1, starring F1 Driver and Gamer Lando Norris debuts January 11, 2022

and will feature the Navigation Backpack, Mason Duffel, and the Classified

Waist Pack. The junior champion and 5x Formula 1 podium-finisher started racing

at 7 years-old and became the youngest World Karting Champion at 14. He joined

Formula 1 as the youngest-ever British Formula 1 driver at age 19 and now with

multiple podiums, fastest laps and a pole position under his belt, he's paving

his way to becoming a future Formula 1 World Champion.

Chapter 2, starring Pro Footballer and Role Model Son Heung-Min, debuts January

27, 2022 and will feature the Logistics Backpack, the Navigation Backpack, and

the Liaison. Son is an integral part of the Tottenham Hotspur Football Club and

is the South Korean national football team captain. In 2019, Son became the

highest-scoring Asian player in the Champion's League, following this by

becoming the first Asian player to score more than 50 goals in the Premier

League in 2020. Son has been named best footballer in Asia 6 times. With a

humble and carefree attitude, his popularity transcends all people and brings

fans together as one.

Chapter 3, starring Grammy-winning and Golden Globe and Emmy-nominated Actor,

Performer and Musician Anthony Ramos, debuts February 7, 2022 and features the

seasonal Recruit Chest Pack, the Ally Pack, and the Transport Pack. A

storyteller, visionary and creator, Ramos recently released his sophomore

album, "Love and Lies" melodically capturing raw emotions.  Gracing covers of

The Hollywood Reporter and Time Magazine, Ramos was included on TIME 100's

prestigious "Next" list, highlighting emerging leaders who are shaping the

future.

Chapter 4, starring acclaimed singer-songwriter Gracie Abrams, debuts March 8,

2022, featuring the Platoon Sling, the Junior Crossbody, and the Search

Backpack. Named an artist to watch by taste-making outlets like Pigeons &

Planes, Fader, and i-D, in addition to being crowned one of seven breakout

female musicians by Vogue UK, Abrams has amassed a devoted following on the

strength of her emotionally intimate lyrics and DIY sensibilities.  With her

latest project, This Is What It Feels Like, Abrams brings her raw introspection

to the most intimate of emotional experiences. Abrams is set to embark on a

tour of North America and Europe in early 2022.

Events slated to accompany the launch include experiential pop-ups around the

world featuring one-of-a-kind items from the Tumi Crew and an immersive look

into the Alpha Bravo collection. TUMI debuts the experience at the Dubai Mall

in UAE from February 8th through February 14th of 2022.

"It was important to us that we demonstrate the core pillars and values of TUMI

in this campaign by showcasing our narrative in a disruptive, relevant way.  

TUMI's Life In Forward Motion campaign authentically shares our brand story

through the lens of four unique multifaceted lives, capturing their

aspirations, ambitions, and challenges.  Like Alpha Bravo, the TUMI Crew are

always pursuing excellence," says Jill Krizelman, TUMI Senior Vice President of

eCommerce and Marketing.

Victor Sanz, Creative Director of TUMI adds, "The way we interact in the way we

travel has taken a major shift in the past two years we saw this as an

opportunity to refocus the Alpha Bravo collection for our new modern customer.

We studied what is truly important to our customer and evaluated how we can

integrate it into the launch of this collection. Truly diving into their needs

not only from a business side but a lifestyle side knowing that they are also

pursuing their passions".

About TUMI

Since 1975, TUMI has been creating world-class business, travel and performance

luxury essentials, designed to upgrade, uncomplicate, and beautify all aspects

of life on the move. Blending flawless functionality with a spirit of

ingenuity, we're committed to empowering journeys as a lifelong partner to

movers and makers in pursuit of their passions. The brand is sold globally in

over 75 countries with approximately 2,000 points of sale.

For more about TUMI, visit www.TUMI.com

SOURCE TUMI

CONTACT: TUMI GLOBAL HQ, JILLIAN LORE: +1 646 885-8118 / jillian.lore@tumi.com;

NORTH AMERICA, JILLIAN LORE: +1 646 885-8118 / jillian.lore@tumi.com; ASIA

PACIFIC, CHARMING HO, charming.ho@tumi.com; HONG KONG, SARAH LEE, +86 21 3368

0863 / sarah.lee@tumi.com; CHINA, SARAH LEE, +86 21 3368 0863 /

sarah.lee@tumi.com, CANDY YANG, candy.yang@tumi.com; KOREA, HYEJIN LEE, +82

(0)2 2007 6503 / hyejin.lee@tumi.com; JAPAN, KIYOMI ISHII,

kiyomi.ishii@tumi.com; VIETNAM, DUONG PHAM DUC PHUONG, Duy Anh Fashion And

Cosmetic Joint Stock Company, +84 908 68 96 54 / phuong.duongpham@dafc.com.vn;

MALAYSIA, RAJINI RAJENDRAN, Valiram Group, +603 2380 9888 /

rajini.rajendran@valiram.com; SINGAPORE, LAVEENA BHANSALI, Valiram Group,

laveena.bhansali@valiram.com; INDONESIA, RIRI SETYATI Pt. Mitra Adiperkasa,

TBK: riri.setyati@map.co.id; TAIWAN, JENNY WANG, Great Alps Industry Co., LTD,

+886 2 2570-0918 x300 / jennywang@lebags.com.tw; AUSTRALIA, NADIA YAP, Valiram

Group, +612 8666 0666 / nadia.yap@valiram.com; PHILIPPINES, FRANCES DE GUZMAN,

Primer Group, +632 3031234 x217 / tumi.philippines@primergrp.com; THAILAND,

VITHANEEPORN LIMTANSAKUL, vithaneeporn.limtansakul@tumi.com; INDIA, KARISHMA

JAMWAL, Reliance Brands Pvt., LTD., karishma.jamwal@ril.com, AKSHATA

HIRANANDANI, akshata.hiranandani@ril.com; MIDDLE EAST, MARIA ELKHEYAMI,

Chalhoub Group, +971 4 563 2300 / Maria.Elkheyami@chalhoub.com; EUROPE &

AFRICA, IVEL GRIGOROVA, +33 (0) 1 45 79 76 75 / ivel.grigorova@tumi.com; UNITED

KINGDOM, IVEL GRIGOROVA, +33 (0) 1 45 79 76 75 / ivel.grigorova@tumi.com;

FRANCE, MARGAUX MONTALOVA, 00 33 7 72 30 92 23 /

margaux.montalva@samsonite.com; GERMANY, ELISABETH SPITZ-SANCHEZ, 00 49 221 92

16 41 37 / elisabeth.spitz-sanchez@samsonite.com; SPAIN, LUCIA DOMINGUEZ, +34

91 803 76 77 / Lucia.Dominguez@tumi.com; ITALY, FLORENCE LIPPSTREU, +39 0332

275980 / florence.lippstreu@tumi.com; FINLAND/NORWAY/DENMARK/SWEDEN, MAGNUS

NILSON, 00 46 7 09 90 80 90 / magnus.nilsson@tumi.com; PORTUGAL, ADRIANA

DUARTE, +00 351 253 606 070 / adrianaduarte@modarte.pt; SOUTH AFRICA, IVEL

GRIGOROVA, +33 (0) 1 45 79 76 75 / igrigorova@tumi.com; TURKEY, YEZAN

ÇAPA, +90 212 692 23 00 / yezan.capa@samsonite.com; ISRAEL, ALEXANDRA

WAINER, 00 972 54 669 60 70 / Tumi@roltime.co.il; RUSSIA, NATALIA KOKHANOVA, +7

(495) 725 39 79 / natalia.kokhanova@samsonite.com; LATIN AMERICA, LAURA

BARRIOS, 00 52 1 55 36 69 48 64 / laura.barrios@samsonite.com; MEXICO, LAURA

BARRIOS, 00 52 1 55 36 69 48 64 / laura.barrios@samsonite.com