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HONG KONG, Jan. 13, 2022 /PRNewswire=KYODO JBN/ --

Through more than 69,000 press releases distributed in APAC in 2021, PR

Newswire shares press release trends that will shape the new year.

-248 content partners added in 2021, bringing the total to over 1,700

-5,650 more journalists and influencers subscribed to receive press releases,

raising the total to 85,300 over the past year

-More than 69,300 press releases distributed in 2021, 36% more than in 2020

-Press releases received 3.9 million media pick-ups, 510 million views and 23

million video views

PR Newswire, the leading global provider of news distribution and earned media

software and services, saw a significant rebound in its business in 2021,

reflecting robust growth in various industries, from food and beverage to

logistics.

Last year, more than 69,000 press releases were distributed in the APAC region

– a 36 percent increase from 2020. "Over the past year, we are pleased to see

our business activity in major APAC markets rise above pre-pandemic levels,"

said Lynn Liu, Head of Audience Development and Distribution Services at PR

Newswire in APAC. "PR Newswire has also furthered the expansion of its news

distribution network in key markets by strengthening its partnerships with

media outlets across the region."

Bolstering Partnerships with Media Outlets in APAC

In 2021, 5,650 journalists and influencers in APAC signed up to receive press

releases from PR Newswire, which serves as a main source of information for

news reporting. They are part of PR Newswire's extensive media database that

comprises more than 85,000 journalists and influencers from 35,000 media

outlets.

The company also broadened its collaboration with the addition of 248 major

news agencies and media outlets, bringing the total number to over 1,700 in the

region.

Key Highlights of PR Newswire's Content Partnerships in APAC

1. Across Southeast Asia, 64 partnerships were developed, including news

portals such as Singapore News Live, Energy Asia and Wego Travel Blog, which

has nearly one million visitors. In Indonesia, Malaysia, Singapore, Thailand,

Vietnam and other Southeast Asian markets, PR Newswire expanded its English and

local-language media partner network to 540 members, including news portals

such as AsiaOne and Yahoo! Finance.

2. In Hong Kong and Taiwan, PR Newswire brought 18 new partners on board,

including The Taiwan Times, one of Taiwan's most influential English news

portals and ETtoday, the island's most visited news portal that reaches 88

percent of local internet users. PR Newswire has collaborated with 180 partners

across the two markets to date. Notable partners include Yahoo! Taiwan,

sina.com.tw, HiNet, PCHome, Yam, ET Net, investor.com.tw, Morningstar Asia,

China Financial Services Holdings Limited and Societe Generale's Hong Kong

office.

3. In South Korea, PR Newswire established new partnerships with 9 local media

outlets, including The Korea Herald, the country's most comprehensive English

newspaper that was founded in 1953, and The Herald Business, the nation's

leading business and finance daily. PR Newswire also expanded its local media

partner network to 70 members and now distributes news releases to several

local mainstream media outlets and news portals, including Yonhap, South

Korea's leading news agency, Naver, the country's top search engine and news

portal with a market share of more than 90 percent, and Daum, one of the

country's most popular web portals, as well as The Korea Economic Daily, a

major business newspaper.

4. In mainland China, PR Newswire increased the number of its content partners

by 124 while deepening collaborations with local media outlets specializing in

business, technology and healthcare news as well as updates from public

companies. New partners include China Trade News, Gelonghui, ZOL and Qianzhan

Business Information. To date, PR Newswire has built a partner network of over

980 members in mainland China, including key state-administrated media outlets

and trade publishers like China Daily, National Business Daily, Science and

Technology Daily, China Business Network, TMTPost, China.org.cn and

Huanqiu.com.

Connecting Businesses with the Media

In 2021, PR Newswire held a dozen online and in-person events and media tours

in Beijing, Ho Chi Minh City, Hong Kong, Shanghai, Singapore, Sydney and

Taipei. Senior journalists and editors-in-chief were invited to participate in

those events, where they met with corporate communications professionals and

discussed how to better facilitate communications between businesses and the

media. PR Newswire also launched the APAC Media Landscape

series(https://en.prnasia.com/blog/tag/asia-pacific-media-landscape/), which

covers trends and developments in 9 markets across the region.

2021 Press Release Trends

In 2021, PR Newswire distributed nearly 70,000 news releases in APAC, covering

business milestones and significant achievements of thousands of companies and

organizations worldwide. They include Facebook, Huawei, Microsoft, Amazon, the

International Olympic Committee, The China International Import Expo (CIIE)

Organizing Committee, China Global Television Network (CGTN) and several United

Nations agencies.

Through the press releases distributed, some noteworthy industry trends in 2021

are:

-In 2021, more than 1,900 releases touched on carbon neutrality and

environmental, social, and governance (ESG), demonstrating that businesses are

attaching greater importance to corporate social responsibility.

-More than 5,200 releases were related to Artificial Intelligence (AI), a 35

percent increase from 2020. The application of AI across various sectors was

also a popular topic.

-Since June 2021, 180 companies have mentioned "metaverse" in their press

releases distributed in the APAC region. They include Baidu, Huawei, Samsung

and Amazon.

-The food and beverage, mining/metals, logistics/transportation, environmental

products and service sectors showed an average of over 50 percent increase in

the number of releases distributed. Notably, the food and beverage sector

recorded the highest growth at 80 percent.

-880 releases announcing mergers and acquisitions were distributed in 2021 - a

year-on-year increase of 60 percent; the number of releases on investment and

finance surged by 70 percent.

-Nearly 9,000 releases featuring new products and services were distributed, of

which product launches in the computer/electronics sectors made up half of the

number.

-With the gradual recovery of the events industry in APAC, releases on

in-person exhibitions and events showed a year-on-year increase of over 40

percent. Most notably, the number of releases related to China International

Import Expo (CIIE), China International Fair for Trade in Services (CIFTIS),

the Consumer Electronics Show (CES) and other international exhibitions nearly

doubled for each event compared to in 2020.

-The number of news releases on clinical trials and medical research grew by 60

percent, with the increase expected to continue this year.

-Driven by the travel sector's gradual recovery, the number of releases on

corporate expansion within the sector more than doubled. The tenacity of

industry players to make a complete recovery has been apparent.  

"Despite the expected global challenges caused by COVID-19 in 2022, we firmly

believe that companies that have survived the pandemic are well-positioned to

become more resilient and leverage new opportunities brought about by the

changing market conditions," added Mr. Liu. "PR Newswire looks forward to

working with businesses and media outlets in the APAC region this year to

address future challenges in the market together."

For more information on PR Newswire's content partnerships, visit

here(https://en.prnasia.com/resources/mediaroom/). If you are a journalist who

would like to receive press releases from PR Newswire, sign up

here(https://en.prnasia.com/mkt_events/sn_619.shtml).

Image Attachments Links:

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   Caption: PR Newswire APAC Network Overview

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   Caption: PR Newswire APAC Network Overview

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   Caption: PR & Communications professionals visited Hong Kong's Television Broadcasts

Limited (TVB) news studio as part of a PR Newswire media tour in December 2021.

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   Caption: PR Newswire APAC Distribution Overview

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   Caption: PR Newswire APAC Distribution Overview

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   Caption: PR Newswire APAC Distribution and Network Highlights