Apis Growth Fund II invests US$50 million Series C in Giift, a Global Leader in Loyalty Program Management

Giift

PR94136

 

SINGAPORE, January 19, 2022 /PRNewswire=KYODO JBN/ -

 

    Apis Growth Fund II, a private equity fund managed by Apis Partners LLP, a

UK-based asset manager that supports growth stage financial services and

financial infrastructure businesses, has invested US$50 million in Giift, the

global leader in loyalty program management and development. Apis Growth Fund

II was the sole investor in the Series C round.

 

    Founded in 2013 in Singapore, Giift has quickly become a leading provider

of loyalty management solutions around the globe. Acting on the belief that

traditional, in-house points and redemption programs were outdated, ineffective

and ripe for disruption, the company has developed an end-to-end loyalty

technology to reduce touch points and cover all the needs of point issuers,

users, and merchants.

 

    The Giift Loyalty Platform consists of five products:

 

    - Giift Loyalty Business Management System is an end-to-end loyalty

platform that can accommodate a wide range of loyalty capabilities from routine

transactional rewards to specific, customized behavioral options.

    - Giift Marketplace is a points and rewards redemption platform with

extensive offerings from global brands and local businesses.

    - Giift Engage is a user engagement platform enabling companies to connect

with their customers through hyper-personalized digital offers and experiences.

    - Giift Box is a merchant funded offers platform designed for merchants and

brands to create and share coupons and special offers throughout the Giift

ecosystem to drive customer acquisition and loyalty.

    - Giift Pay is a coalition rewards program for mobile wallets and payment

processors enabling their merchant partners to issue rewards to customers.

 

    Supported by the funding, Giift will expand its resources in APAC and

Africa as it invests in regional sales and business development and build

market share in North America and Europe. The company will also continue to

innovate and invest in its proprietary loyalty technology and platform to

ensure maintenance of its competitive technological advantage. In addition, as

an ESGI-native investor, Apis Partners will be working to maximize the societal

impact of the investment which supports electronic payment infrastructure

across emerging regions, which is a key enabler of financial inclusion across

these economies.

 

    Giift CEO and Co-Founder, Laurent Xatart, said, "At Giift, we believe that

a comprehensive loyalty program is a critical asset for companies in all

industries and of all sizes. This investment by Apis Growth Fund II will

dramatically help accelerate Giift's growth in the coming years as we become

the global standard of the loyalty and rewards industry. Our partnership with

Apis will enable us to enhance our platform through innovation, deliver premium

value to our clients, and grow our team around the world."

 

    Apis Partners Co-founder and Managing Partner Matteo Stefanel said, "We are

delighted to announce our partnership with Giift and it has been a real

pleasure working with Laurent and his talented team throughout the process.

Giift has already shown great success, being active in over 50 countries, and

we are very excited to help the company grow and develop even further."

 

    Apis Partners Co-founder and Managing Partner Udayan Goyal added: "As

loyalty programs are becoming a critical component to business's go-to-market

strategies, this was the perfect time for us to invest in Giift, which we see

as a market leader in this field. Giift's strong track record speaks for

itself, and we are sure that we will be able to celebrate more successes with

the company in the coming months and years."

 

    Canaccord Genuity in New York acted as advisor to Giift on the transaction.

 

    About Giift

 

    Giift serves the multi-faceted loyalty industry across three main functions

including Loyalty Issuance, Loyalty Exchange, and Loyalty Payment. Founded in

2013, today Giift manages 50k+ programs across 55+ countries and over 130

million users. The company is headquartered in Singapore, and has offices in

New York, London, Wuhan, San Francisco, Nairobi, Mumbai, Dubai, Lagos, Jakarta,

New Delhi, Doha, Dhaka, and Colombo.

 

    www.giift.com

 

    About Apis Partners

 

    The Apis Group ("Apis") is an ESGI-native global private equity and venture

capital asset manager that supports growth stage financial services and

financial infrastructure businesses by providing them with catalytic growth

equity capital. Collectively Apis, through its team of approximately 30

professionals with deep industry expertise, manages or advises on total

committed capital from investors (including drawn and invested capital) of

US$1.2 billion.

 

    Including its headquarters in London, Apis has representation in seven

countries across Europe, North, East and West Africa and South and Southeast

Asia. Apis is highly conscious of the developmental impact that the provision

of growth capital for financial services and financial infrastructure

businesses in growth markets can achieve, and as such, financial inclusion is a

core tenet of Apis' approach and investment mandate. Apis became a signatory to

the United Nations backed Principles for Responsible Investment (UNPRI) upon

inception of the firm in 2014.

 

    www.apis.pe

 

    Media Contacts

 

    Giift - Pascal Xatart, Co-founder & Director: pascal.xatart@giift.com | +44

7470 605 095

 

    Apis Partners - Stephanie Mullard: stephanie.mullard@apis.pe | +44 20 3653

0500

 

 

    Logo: https://mma.prnewswire.com/media/1162353/Giift_Logo.jpg

 

    Source: Giift

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