Apis Growth Fund II invests US$50 million Series C in Giift, a Global Leader in Loyalty Program Management
PR94136
SINGAPORE, January 19, 2022 /PRNewswire=KYODO JBN/ -
Apis Growth Fund II, a private equity fund managed by Apis Partners LLP, a
UK-based asset manager that supports growth stage financial services and
financial infrastructure businesses, has invested US$50 million in Giift, the
global leader in loyalty program management and development. Apis Growth Fund
II was the sole investor in the Series C round.
Founded in 2013 in Singapore, Giift has quickly become a leading provider
of loyalty management solutions around the globe. Acting on the belief that
traditional, in-house points and redemption programs were outdated, ineffective
and ripe for disruption, the company has developed an end-to-end loyalty
technology to reduce touch points and cover all the needs of point issuers,
users, and merchants.
The Giift Loyalty Platform consists of five products:
- Giift Loyalty Business Management System is an end-to-end loyalty
platform that can accommodate a wide range of loyalty capabilities from routine
transactional rewards to specific, customized behavioral options.
- Giift Marketplace is a points and rewards redemption platform with
extensive offerings from global brands and local businesses.
- Giift Engage is a user engagement platform enabling companies to connect
with their customers through hyper-personalized digital offers and experiences.
- Giift Box is a merchant funded offers platform designed for merchants and
brands to create and share coupons and special offers throughout the Giift
ecosystem to drive customer acquisition and loyalty.
- Giift Pay is a coalition rewards program for mobile wallets and payment
processors enabling their merchant partners to issue rewards to customers.
Supported by the funding, Giift will expand its resources in APAC and
Africa as it invests in regional sales and business development and build
market share in North America and Europe. The company will also continue to
innovate and invest in its proprietary loyalty technology and platform to
ensure maintenance of its competitive technological advantage. In addition, as
an ESGI-native investor, Apis Partners will be working to maximize the societal
impact of the investment which supports electronic payment infrastructure
across emerging regions, which is a key enabler of financial inclusion across
these economies.
Giift CEO and Co-Founder, Laurent Xatart, said, "At Giift, we believe that
a comprehensive loyalty program is a critical asset for companies in all
industries and of all sizes. This investment by Apis Growth Fund II will
dramatically help accelerate Giift's growth in the coming years as we become
the global standard of the loyalty and rewards industry. Our partnership with
Apis will enable us to enhance our platform through innovation, deliver premium
value to our clients, and grow our team around the world."
Apis Partners Co-founder and Managing Partner Matteo Stefanel said, "We are
delighted to announce our partnership with Giift and it has been a real
pleasure working with Laurent and his talented team throughout the process.
Giift has already shown great success, being active in over 50 countries, and
we are very excited to help the company grow and develop even further."
Apis Partners Co-founder and Managing Partner Udayan Goyal added: "As
loyalty programs are becoming a critical component to business's go-to-market
strategies, this was the perfect time for us to invest in Giift, which we see
as a market leader in this field. Giift's strong track record speaks for
itself, and we are sure that we will be able to celebrate more successes with
the company in the coming months and years."
Canaccord Genuity in New York acted as advisor to Giift on the transaction.
About Giift
Giift serves the multi-faceted loyalty industry across three main functions
including Loyalty Issuance, Loyalty Exchange, and Loyalty Payment. Founded in
2013, today Giift manages 50k+ programs across 55+ countries and over 130
million users. The company is headquartered in Singapore, and has offices in
New York, London, Wuhan, San Francisco, Nairobi, Mumbai, Dubai, Lagos, Jakarta,
New Delhi, Doha, Dhaka, and Colombo.
www.giift.com
About Apis Partners
The Apis Group ("Apis") is an ESGI-native global private equity and venture
capital asset manager that supports growth stage financial services and
financial infrastructure businesses by providing them with catalytic growth
equity capital. Collectively Apis, through its team of approximately 30
professionals with deep industry expertise, manages or advises on total
committed capital from investors (including drawn and invested capital) of
US$1.2 billion.
Including its headquarters in London, Apis has representation in seven
countries across Europe, North, East and West Africa and South and Southeast
Asia. Apis is highly conscious of the developmental impact that the provision
of growth capital for financial services and financial infrastructure
businesses in growth markets can achieve, and as such, financial inclusion is a
core tenet of Apis' approach and investment mandate. Apis became a signatory to
the United Nations backed Principles for Responsible Investment (UNPRI) upon
inception of the firm in 2014.
www.apis.pe
Media Contacts
Giift - Pascal Xatart, Co-founder & Director: pascal.xatart@giift.com | +44
7470 605 095
Apis Partners - Stephanie Mullard: stephanie.mullard@apis.pe | +44 20 3653
0500
Logo: https://mma.prnewswire.com/media/1162353/Giift_Logo.jpg
Source: Giift
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