Bridget Johnson Joins CSafe Global as Senior Vice President of Marketing
PR94166
DAYTON, Ohio, Jan. 21, 2022 /PRNewswire=KYODO JBN/ --
-- CSafe Global makes strategic addition to its senior leadership team
bringing Bridget Johnson on board as the SVP of Marketing
CSafe Global (
), the innovation leader in temperature-controlled container solutions for the
transport of life-enhancing pharmaceuticals, announced today that Bridget
Johnson has joined the company's senior leadership team as Senior Vice
President of Marketing.
Photo - https://mma.prnewswire.com/media/1729987/BridgetJohnson.jpg
Ms. Johnson brings to CSafe more than 25 years of upstream and downstream
marketing expertise, having led multiple global marketing teams for
industry-leading biopharma and life sciences organizations. In this newly
created role, she will lead CSafe's integrated global marketing strategy,
including development of global brand and portfolio positioning, thought
leadership, omnichannel demand generation, and an enhanced digital client
experience.
Creation of the role was driven by CSafe's aggressive long-term strategy. The
company has consistently delivered strong year-over-year growth and has
increased its share in the rapidly growing pharmaceutical cold chain market. In
December, CSafe completed the acquisition of Softbox Solutions, a leader in
passive shipping solutions. The combined company has the most comprehensive
suite of thermal shipping solutions in the market.
"Our rapid growth, combined with our recent acquisition of Softbox,
necessitated the need to add a highly experienced marketing executive to help
us reach the next level of market leadership," said CSafe CEO, Patrick Schafer
of the decision to add the new role.
"Bridget has considerable experience in both the pharmaceutical and life
science industries, having built and led multiple world-class marketing
organizations," Schafer continued. "Her expertise in strategy, branding and
demand generation is a perfect combination to help move CSafe into the future."
Prior to joining CSafe Global, Ms. Johnson held global marketing leadership
roles with Thermo Fisher Scientific, Covance Laboratories and Baxter
International. In her most recent role as Vice President of Global Marketing at
Metabolon, she was responsible for portfolio and product marketing, demand
generation and reputation management globally. Ms. Johnson earned her MBA from
Northwestern University's Kellogg School of Management and her BA in Journalism
from Marquette University.
"CSafe and the cold chain industry have huge potential for growth," said
Johnson. "It's an exciting time to join the company and help make an impact."
Media Contact:
Lori Conaway
Global Marketing Communications
+1 405.633.2344
lconaway@csafeglobal.com
About CSafe Global
CSafe Global provides end-to-end thermal shipping solutions to the
pharmaceutical and life science industries worldwide. An industry innovator,
CSafe provides AI-enabled lease forecasting to ensure active container
availability and real-time shipment visibility for customers to monitor
shipments and intervene to preserve a payload when needed. CSafe offers
industry-leading maintenance and reuse programs for active and passive
containers providing superior product performance and alignment with customer
sustainability objectives. With a presence in 150 countries, 24/7 support and
100% container availability, CSafe is well-positioned to be the partner of
choice in the cold chain. csafeglobal.com (
)
Source - CSafe Global
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