PR94217

HOD HASHARON, Israel, Jan. 25, 2022 /PRNewswire=KYODO JBN/ --

Singapore Exchange Mainboard and Tel Aviv Exchange listed Sarine Technologies

Ltd. (U77:SI; SARN.TA), is pleased to announce that French High Jewellery

Maison Boucheron, owned by Kering Group (KER.PA), is launching a new

fully-traceable bridal jewelry line, Etoile de Paris, for which it has

partnered with Sarine to provide Boucheron-branded diamond reports "powered by

Sarine".

The co-branded reports include comprehensive information tracking the diamond

from its natural rough form through the transformation into the final jewel,

documenting its mining and processing by Boucheron's meticulously selected

supply chain eco-system, with visual presentations of the diamond throughout

the process and in its final polished form, along with detailed 4C's grading

using Sarine's industry-leading AI technology. The report is available only in

digital format, reflecting Boucheron's ongoing commitment to a sustainable

jewellery industry and is studiously designed with Boucheron's digital and

visual language, enhancing the connection between the physical diamond and its

digital representation. A sample report may be viewed at

https://api.sarine.com/viewer/v2/0H8235TRVID.

Boucheron, in accordance with the Kering's Group overall strategy, is at the

forefront of the industry with its proactive uncompromising approach towards

sustainability and therefore sought to adopt the most comprehensive and

advanced diamond traceability solution available. It selected Sarine Diamond

Journey™ because it is the only scalable solution based on process-generated

actual verifiable data, which tracks the diamond throughout its entire journey,

not only through fragmented portions of it. The application of AI, enabled by

Sarine's new technologies which grade a diamond's 4Cs, ensures the highest

level of accuracy of the documented information, by eliminating human

subjectivity and error.

The Boucheron Diamond Certificate in an appealing and secure digital format,

creates a fully digital representation of the diamond. This representation is

customized to present the data in Boucheron's brand language, ensuring the

diamond is not just another commodity, but rather a unique offering from

Boucheron. The ability to have a co-branded diamond report, showcasing the

Maison's name on it, is a significant evolution enabling them to bolster its

exclusivity in the crowded retail market.

Hélène Poulit-Duquesne, CEO of Boucheron, stated, "Our vision is to lead the

jewellery market in its effort to a more sustainable world. This can be

achieved only through reliable, secure data and transparency, to which we are

committed. Our eco-system of partners enables us to provide our customers with

products that are not only of the highest quality and design, but which also

conform to the ethics we believe in. We are glad to have Sarine join our

eco-system; share the same values of innovation, honesty, and ever-seeking

improvement. Finally, providing our customers with a digital representation of

the diamond containing all the information about its parameters and history, in

our brand language, is an important step for us and will be essential in a

world where both physical and digital exist."

David Block, CEO of Sarine Technologies, commented, "We are honored and excited

to have Boucheron as the first luxury brand that has chosen to partner with

Sarine in diamond grading and traceability. We believe that sustainability is

of the utmost importance and are pleased we can contribute to ensuring that our

industry can demonstrate it is upholding much needed standards. We are

confident this will further increase the value of natural diamonds. The brands'

needs in this area are quickly evolving in these times of uncertainties; I am

happy Sarine has the capabilities to support their many developing needs. We

are looking forward to an exciting year, as our technologies achieve growing

market recognition".

Source: Sarine Technologies Ltd.

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