PR94242

BOLOGNA, Italy, Jan. 27, 2021 /PRNewswire=KYODO JBN/--

The European Art of Taste, the project funded by the European Union and CSO

Italy, to celebrate and promote the Made in Europe production of kiwis, oranges

and processed fruit and vegetables, in the markets of China, Hong Kong, Japan

and Taiwan, reaches its conclusion with important results both from a

commercial point of view, confirming the great interest in Italian productions,

and the great potential of communication projects.

The three-year project allowed the companies part of EAOT (Apofruit, Origine

Group, Jingold, King Fruit and RK Growers) to make the characteristics of

production known and establish themselves in the market as a reliable player

thanks to their production, logistic and high quality regulated by the European

Union.

The impact of the COVID-19 pandemic has led the project to reinvent itself in

new ways, focusing on online communication and organizing remote meetings to

strengthen relationships built over time, effectively supporting more

conventional activities such as fairs, in-store activities and involving some

of the most important influencers and journalists of the target countries.

Through press releases and PR activities, in fact, EAOT has managed to get in

touch with over 3 billion potential users, taking advantage of social networks

with dedicated pages and initiatives such as contests. There were over 20 fairs

in which EAOT presented its initiatives, with events that brought journalists

and professionals from the Asian sector directly to the production fields,

without forgetting the over 300 days of actions in shopping centers, press

dinners and activities on website and social networks that have helped to

spread the values, quality and food safety that distinguish Made in Europe

products.

For further information and details: www.europeanartoftaste.com;

www.europeanartoftaste.ch

Source:  The European Art of Taste