PR94288

BEIJING, Jan. 27, 2022 /PRNewswire=KYODO JBN/ --

China Media Group (CMG), the country's major broadcaster, is joining hands with

media partners worldwide to deliver the real-time pulse of the Olympic Winter

Games Beijing 2022 to global spectators with cutting-edge technologies.

CMG, a rights-holding broadcaster of the Winter Olympics, hosted a forum on

Wednesday in Beijing under the theme of "Together for a high-tech Winter

Olympics." Representatives of 145 media agencies and international

organizations from 78 countries and regions attended the event online.

CMG committed to presenting the Games with innovative tech

Shen Haixiong, president and editor-in-chief of CMG, said CMG has been

committed to using innovative technologies to broadcast the Olympic Games and

showcase the charm of the Olympics.

CMG live broadcast the Olympic events on its 4K ultra-high definition channel

for the first time in the world during the Tokyo Olympic Games, Shen said.

"We will firmly remain a practitioner and communicator of media innovation and

work together with global media partners and cooperate well with the IOC to

present a splendid, extraordinary and outstanding Olympic Winter Games Beijing

2022."

Beijing Games will change winter sports landscape forever

Thomas Bach, president of the International Olympic Committee (IOC), sent his

congratulations to the forum via video link, saying "the Olympic Winter Games

Beijing 2022 will change the landscape of winter sports forever."

He said CMG and CCTV have been "invaluable partners for the IOC."

Oleg Dobrodeyev, general director of the All-Russia State Television and Radio

Broadcasting Company, said via video that he's impressed by technological

innovations and new ideas adopted by CMG in reporting the Beijing Games. He

looked forward to the opening ceremony.

Chinese chef de mission: CMG to show a new chapter in Olympic history

Gou Zhongwen, president of the Chinese Olympic Committee, said he believes CMG

will show the world an extraordinary Olympic Games and open a new chapter in

Olympic history.

"[CMG] has kept innovating to update broadcasting technologies and perfecting

the audiovisual experience of the Olympic Games for the audience," he said.

A joint initiative launched

At the forum, CMG, the Asia-Pacific Broadcasting Union, the Arab States

Broadcasting Union, the European News Exchange and the Alianza Informativa

Latinoamericana launched "The Joint Initiative of the First CMG Forum," calling

for media worldwide to take the Beijing Games as an opportunity to promote

innovation, undertake their responsibilities and mission, spread the Olympic

values and encourage human society to move forward hand in hand.

https://news.cgtn.com/news/2022-01-27/CMG-Forum-Together-for-a-high-tech-Winter-Olympics-179GatKTgUE/index.html

SOURCE  CGTN

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