PR94208

NEW YORK and YOKOSUKA, Japan, Jan. 25, 2022 /PRNewswire=KYODO JBN/ --

*LivePerson's Conversational AI and messaging tech combines with CBA's

solutions to improve efficiency and customer experience and cultivate customer

relationships at scale

LivePerson, Inc.( https://www.liveperson.com/) (Nasdaq: LPSN), a global leader

in Conversational AI, and Communication Business Avenue (CBA), which develops

solutions for contact centers and various business automation tools and

solutions, today announced a partnership to jointly scale LivePerson's

Conversational Cloud into new territories and accounts.

Video:

https://mma.prnewswire.com/media/1732991/CBA___LivePerson___Conversational

_Marketing_for_Retail.mp4

By combining LivePerson's technology with CBA's solutions, brands can more

easily and quickly engage with consumers through conversations on popular

messaging channels - including SMS, Line, Facebook and Instagram Messenger,

Apple Messages for Business, Google Business Messaging, WeChat, WhatsApp, and

more - in combination with AI and automation to deliver personalized

experiences at scale.

This is a strategic co-selling partnership for LivePerson in the Asia-Pacific

region, giving CBA's team of experts access to all of the Conversational AI

company's capabilities, from bot-building and analytics to conversational

commerce and proactive messaging. CBA's core service capabilities in digital,

IT, and contact centers - as well as its global engineering support teams

covering every time zone - will provide strategic and day-to-day support for

brands worldwide.

"Conversations drive commerce; in fact, 77% of consumers say having the option

to message makes them more likely to make a purchase,"(

https://www.liveperson.com/resources-reports/2021-conversational-commerce) said

Rob LoCascio, founder and CEO of LivePerson. "We're excited to work with CBA's

experts to help established and new customers make the leap from old-school

chat into the personalized conversations consumers demand, on the channels they

love using every day with family and friends."

The world's leading brands trust LivePerson's Conversational Cloud and have

seen results across care and commerce use cases, including up to 20% increases

in average order value and CSAT scores, up to 10x online sales conversions

versus traditional websites, and 50% lower labor costs and agent attrition.

"Our partnership with LivePerson combines their innovative cloud-based

messaging and AI with our services to spark growth and improve consumer

experiences," said Hiroshi Shibayama, CEO of CBA. "It will also scale our joint

solution CBA Live Assist for Dynamics 365 Powered by LivePerson, making it easy

to turn on messaging and automation directly within the Microsoft Dynamics

interface. This out-of-the-box integration improves agent efficiency and

experience while simultaneously improving speed-to-market. We'll help our 250+

current Microsoft and LivePerson customers seamlessly transition from legacy,

session-based chat to in-demand, asynchronous messaging."

For more information, visit https://liveperson.cba-japan.com

About LivePerson, Inc.

LivePerson makes life easier for people and brands everywhere through trusted

Conversational AI. Our 18,000 customers, including leading brands like HSBC,

Orange, and GM Financial, use our conversational solutions to orchestrate

humans and AI at scale and create a convenient, deeply personal relationship -

a conversational relationship - with their millions of consumers. LivePerson

has been named to Fast Company's World's Most Innovative Companies list for its

leadership in artificial intelligence. For more information about LivePerson

(NASDAQ: LPSN), please visit www.liveperson.com.

About CBA

Communication Business Avenue, Inc. (CBA) is a privately held holistic

Communication solution integrator and service provider that enables a wide

range of platform automations and solutions. We implement cutting-edge

Omnichannel, AI technology, and other solutions with innovations that meet a

host of Business communication challenges. With a mission to always be helpful

and hospitable, CBA provides technologies and business methodologies that will

help you reach significant business growth.

Since 2006, we have integrated and supported the latest communication

technologies for over 500 clients in 35 countries across different regions.

Utilizing highly immersive and overarching cloud computing solutions with

expertise that even includes WebRTC multimedia solutions for on-premise, cloud,

and mobile applications, we inspire solutions that meet any industry's

communication needs. For more information, please visit www.cba-gbl.com or

contact Mark Sterling, mark@cba-gbl.com.

SOURCE: LivePerson, Inc