At the launch of Spielwarenmesse Digital: Announcement of ToyAward winners
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NUREMBERG, Germany, Feb. 2, 2022 /PRNewswire=KYODO JBN/ --
- Award-winning toys in five product categories
- Virtual Special Area shows all winners and nominees
As an important quality seal, the ToyAward from Spielwarenmesse enjoys a
special prominence in the international toy industry. At the opening of
Spielwarenmesse Digital, this year's prize winners were announced. In the
PreSchool category, the winner was the 'Emergency Doctor's Backpack' from
Legler. Hutter Trade GmbH & Co. KG & DUJARDIN took the award in the SchoolKids
category with 'Fabulus Elexus'. Meanwhile, 'echoes – the Audio Mystery Game'
from Ravensburger was the winner for Teenager & Adults, and OPPI claimed first
place in the Startup category with 'Piks'. 'Animal Friends' from Fischertechnik
took first prize in the new Sustainability category. There were no nominees,
and hence no winners, in the Baby & Infant group this year.
All of the award-winning innovations were selected, by a jury of international
industry representatives, for their prospect for retail success, play fun,
safety, originality, comprehensibility of the product concept, and workmanship
& quality. An overview of all nominees and winners is available in the ToyAward
Special Area on Spielwarenmesse Digital.
Category PreSchool (3-6 years)
Emergency Doctor's Backpack, Legler
The 'Emergency Doctor's Backpack' from Legler is a modern interpretation
of the classic toy doctor's bag. Inside the high quality rucksack are a number
of authentic-looking tools for simulating mobile emergency care – from bandages
and a stethoscope to a blood pressure monitor and a mini-defibrillator. The
jury of experts was impressed by the design of the medical kit: "The modern
representation of the tools and their largely softwood construction are
especially worthy of comment."
Category SchoolKids (6-10 years)
Fabulus Elexus, Hutter Trade GmbH & Co. KG & DUJARDIN
The secrets of chemistry are enchantingly packaged in the 'Fabulus Elexus' set
from Hutter Trade GmbH & Co. KG & DUJARDIN. Using the Book of Magical Elixirs,
young magicians can conjure up various potions from snail slime and elves'
blood. Nor has the learning factor been neglected – before doing anything else,
all the vials must first be labelled, and in doing so, children learn about the
composition of the ingredients and what they do. "The kit has a big
play-enjoyment factor and introduces chemistry to children in a fun way," was
the approving comment of the jurors.
Category Teenager & Adults (10 years and older)
echoes – The Audio Mystery Game, Ravensburger
In 'echoes' by Ravensburger, mysterious cases have to be solved with the aid of
audio sequences. First, the playing cards are scanned with an app. Using the
audio hints that are then played back, the investigators work out how, and in
what order, three cards need to be combined in order to reconstruct the
sequence of events. In the view of the jury, "This audio game is ideal for
the podcast era, and its aural hints will train players' concentration."
Category Startup
Piks, OPPI
OPPI has rethought the world of building bricks. 'Piks' is an innovative set of
wooden elements and conical soft rubber blocks, in different colours depending
on their height. Their rounded tips create novel challenges for structural
design. The instructions for reproducing the different illustrated designs are
colour-coded according to difficulty. The jury praised the way that "This toy
construction kit trains children's motor skills and concentration in equal
measure."
Category Sustainability
Animal Friends, Fischertechnik
In 'Animal Friends', Fischertechnik has launched a building kit from raw
materials that are 50% renewable. Various creatures can be constructed from the
kit. Particularly striking are the vivid and abstract colours of the
exceptionally stable and versatile models. "In terms of sustainability, this
innovation from Fischertechnik, a well-known manufacturing brand, is sending an
important message to the industry," commented the expert jury.
More information on the jury and the winners from previous years can be found
on the website www.toyaward.com.
Spielwarenmesse(R)
The trade fair and marketing services provider Spielwarenmesse eG is the
organiser of the Spielwarenmesse(R) – the leading international trade fair for
toys, hobbies and leisure. This B2B fair creates a comprehensive communication
and ordering platform for national and international exhibitors. Its
presentation of innovations and comprehensive overview of the industry
represent a valuable pool of information for specialist retailers from around
the world, guiding them through the market every year. Since 2013, the term
Spielwarenmesse(R) has also been a protected word mark in Germany.
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Source: Spielwarenmesse eG
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