52TOYS, To Be A Greater "Player" of Collectible Toys With A Hundred Outlets
PR94253
BEIJING, Jan. 26, 2022 /PRNewswire=KYODO JBN/ --
Recently, Hi3wyu(http://www.3wyu.com/), an industry new media organization
focusing on creators in the fields of animation and cultural entertainment,
interviews 52TOYS:
Hi3wyu: Why 52TOYS?
Chen Wei: 52TOYS has been a maker of collectible toys since day one, and our
products are diversified and inclusive, and cover a wide range; secondly, on
this basis, we can actually cooperate with all sorts of designers and works in
different forms and with creative ideas.
If you're to implement an idea, for instance, requirements may vary with the
material or product form or manufacturing, and 52TOYS can help you a lot with
this. Therefore, in my opinion, through exhibitions that allow us to make
acquaintance with and learn more about each other, we'll be able to carry more
and do more.
Hi3wyu: What has 52TOYS done right that makes you profitable since 2018?
Chen Wei: Products.
52TOYS' strongest competitiveness derives from products, and our product
reserves are sufficient enough for the year after next.
Only the one who is determined can make toys, and to lead the industry one has
to constantly enhance the experience and ability amid continuous accumulation,
trials and errors, and progress.
Hi3wyu: How can 52TOYS be differentiated?
Chen Wei: We require our team to avoid homogeneous competition, to make our
brand and products distinctive, not to be like anyone, but to foster our own
style and creativity.
In terms of product forms, we have to constantly seek breakthroughs in
materials, styles and processes. We've requested our team to adhere to all
these design concepts for a long time, or in another words, we cannot be simply
satisfied with the current market or the methods and creative logic that
everyone prefers.
Hi3wyu: The things you like, including Mr. Huang's (co-founder Huang Jin), are
often masculine. What makes you qualified to evaluate something geared towards
the female market?
Chen Wei: Based on our project determination mechanism, when it comes to
projects involving lovely attributes, we'd lean more on female voices, rather
than our own preferences.
52TOYS' core and middle management have accumulated years of experience in the
industry, and their understanding and insights of the industry are worth of
trust, which by and large agree with our opinions.
Hi3wyu: How do you secure your supply chain?
Chen Wei: As for factories, advance preparations are necessary. Moreover, good
factories are not always available whenever you need them. A good factory lies
in its favorable conditions, whether in personal resources or in hardware or
technical aspects. To make it better, you have to start from coordination.
The search for production resources should be a continuous process, rather than
replenishing after all runs out. It's important to locate some reserves when
factories are fully equipped. Coordinating with business is a way to spread the
capacity and avoid risks.
Hi3wyu: Are you planning to open 100 stores?
Chen Wei: The first batch consists of 100 stores, in which brand stores will
account for 20% and standard stores for 70% or 80%.
Founded in 2015, the company is a researcher and producer of art toys, PVC
figures, GKs (garage kits), BJDs (ball-jointed dolls), action figures, building
blocks, statues, and plastic models.
52TOYS defines itself as a maker of collectible toys, which can be very
diversified, including but not limited to art toys. Collectible toys can be
loaded with different IPs and styles and cater for players who has various
hobbies by means of diverse categories, sizes, materials, and creative forms,
regardless of genders, preferences or consumption levels.
Contact:
Yue Yin
+86 15901525574
pr@52toys.com
Source: 52TOYS
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