PR94478

BOSTON, Feb. 11, 2022 /PRNewswire=KYODO JBN/--

-- Selling Simplified's database and demand generation software will further

IDG's technology and data platform evolution

IDG Communications, Inc. (

https://c212.net/c/link/?t=0&l=en&o=3439306-1&h=245998269&u=https%3A%2F%2Fwww.idg.com%2F&a=IDG+Communications%2C+Inc.

) (IDG) today announced that it has acquired Selling Simplified (

https://c212.net/c/link/?t=0&l=en&o=3439306-1&h=3940319086&u=https%3A%2F%2Fsellingsimplified.com%2F&a=Selling+Simplified

), a versatile Marketing-as-a-Service (MaaS) platform that provides lead

generation products, data services and analytics.

Video - https://www.youtube.com/watch?v=NltO8Cnc8ZI

Photo - https://mma.prnewswire.com/media/1743521/IDG_SSGs.jpg

In the last few years, IDG has evolved its network of editorial brands to

include an integrated marketing and lead generation technology platform. The

acquisition of Selling Simplified allows IDG to add contact and account level

AI powered lead generation capabilities to its expanding suite of intent-based

marketing technologies.

Selling Simplified offers two distinct opportunities for product growth within

IDG:

The first is a global dataset of more than 160 million B2B records specific to

tech industry purchase intent which can be added to IDG's existing proprietary

audience, creating the world's largest addressable database of in-market tech

decision-makers and influencers.

The second is a marketing technology platform that identifies and scores intent

signals based on campaign engagement leveraging machine learning. The company's

Demandcentr system continuously monitors behavioral context and builds an

understanding of purchase intent behind each contact and account in the

database.  The combined data and marketing technology identifies the most

valuable contacts for sales outreach or continued lead nurture.

"Segmenting an audience by job title and role in the purchase decision is no

longer sufficient at generating sales leads. Marketing campaigns simply perform

better when you can also apply knowledge of the prospect's current stage in the

path-to-purchase and actively engage them," said Kumaran Ramanathan, President

of IDG Communications, Inc. "Selling Simplified has been able to provide just

that and shares our commitment to building deep relationships across

international markets."

"We were very cautious about selecting a partner that shared our culture and

vision," added Michael Whife, CEO of Selling Simplified. "IDG was a natural

partner for our next stage of development on many fronts. We believe the union

of the two companies makes us the largest provider of B2B tech leads globally

and offers a dynamic approach to driving success for our clients."

Selling Simplified is the latest in a series of acquisitions IDG has made over

the last 18 months that demonstrates the company's commitment to building

best-in-class, proprietary technology market data and marketing solutions. The

IDG Communications MarTech stack -- built by and for marketers -- includes an

ABM platform, Triblio; a marketing data and intelligence solution, KickFire;

and a B2B sales and marketing data intent platform, LeadSift. These are already

integrated into IDG's dataset and iconic tech editorial-branded sites. This

end-to-end proprietary platform and media ecosystem delivers the industry's

highest quality leads at over 99.9% acceptance rate.

Existing Selling Simplified customers include some of the world's leading B2B

brands and agencies, including  Juniper Networks, Mediacom, Marketo, and Just

Global. Selling Simplified operates globally, with 285 employees across 4

continents.

For more information, please visit www.idg.com

About IDG Communications, Inc.

IDG Communications' vision is to make the world a better place by enabling the

right use of technology, because we believe that the right use of technology

can be a powerful force for good.

IDG is a dependable editorial voice, creating quality content to generate

knowledge, engagement and deep relationships with our community of the most

influential technology and security decision-makers. Our premium media brands

including CIO(R), Computerworld(R), CSO(R), InfoWorld(R), Macworld(R), Network

World(R), PCWorld(R) and Tech Hive(R) engage a quality audience with essential

guidance on the evolving technology landscape.

Our trusted brands, global 1st party data intelligence and MarTech platforms

(KickFire, LeadSift and Triblio) identify and activate purchasing intent,

powering our clients' success. We simplify complex campaigns that fulfill

marketers' global ambitions seamlessly with consistency that delivers quality

results.

About Selling Simplified

Selling Simplified Group, Inc. (SSG), aims to empower companies in their

marketing and sales efforts through unprecedented customer insights and a

real-time pulse on intent, via a comprehensive suite of data enrichment,

marketing, and analytics tools -- with a core mission of helping people make

more meaningful B2B connections.

All hosted under its demandcentr platform, their exclusive marketing technology

stack provides innovative, intelligent, and compliant solutions to identifying,

analyzing, and capturing B2B demand backed by enriched, intent-based data.

Founded in 2012, SSG is headquartered in Denver, CO and services clients

globally via ten fully-staffed regional offices in APAC, EMEA, and North

America.

SOURCE: Selling Simplified Group, Inc