PR94499

PARIS, Feb. 11, 2022 /PRNewswire=KYODO JBN/ --

-- Quintessence offers the highest expression of Grand Marnier encased in a

brilliant, bespoke Baccarat Decanter

Grand Marnier announces the debut of its Exceptional Range, starting with the

launch of one of two rare Grand Cuvees: Quintessence. This exquisite spirit

pays homage to the liqueur's exalted history and showcases the highest

expressions of the iconic French Maison, demonstrating how the most complex

flavors can be derived from seemingly the simplest of combinations: cognac,

orange essence, wood, and time.

Logo - https://mma.prnewswire.com/media/1744282/Grand_Marnier_Logo.jpg

Photo - https://mma.prnewswire.com/media/1744281/Grand_Marnier_Revelation.jpg

Photo - https://mma.prnewswire.com/media/1744283/Grand_Marnier_Quintessence.jpg

Quintessence is a tribute to the origins of Grand Marnier, a masterpiece

elevating the assemblage of cognac and bigaradia orange to its ultimate

expression. It showcases the rarest and oldest hors d'age Cognacs. Each was

exclusively selected from Grande Champagne and carefully aged in Paradis, the

personal reserves of the Marnier Lapostolle family cellar. Raguenaud then added

the finest Bigaradia orange peels, double-distilled to ensure an intensity of

flavors, drawing upon instincts honed from his nearly two decades at the house.

This painstaking double-distillation and careful work yields a rich, smooth

vintage liquid, with dry fruits facets of apricot and walnut, underlined by a

warm dark vanilla base.

Inspired by luxury and distinction, Grand Marnier was founded in 1880, when

Louis-Alexandre Marnier Lapostolle began stirring Citrus Bigaradia, the bitter

aromatic orange – a rare treasure in Europe with refined French cognac. By

blending the cognac with the essence of citrus, he established a way to

preserve a captivating yet fleeting fragrance that gave permanence to a passing

sensory impression.

Citrus Bigaradia continues to enchant and inspire Grand Marnier's makers today,

including Historic Master Blender Patrick Raguenaud who looked to the Maison's

archives for the creation of Quintessence. There, he found an old recipe where

the Bigaradia orange was macerated in Cognac and used it to create

Quintessence.

Grand Cuvee Quintessence is the essence of the exceptional. Complementing the

quality of the liquid is a decanter handmade by Baccarat, inspired by the

iconic original bottle of Grand Marnier made centuries ago. Like the completion

of a perfect circle, the two historic brand houses have come together once more

to reignite their timeless passion for French excellence.

Made by Baccarat's masterful artisans, each decanter is unique and mouthblown

at 1450 degrees. It features a hypnotic, never-ending twist that plunges into

the unrivalled elegance of the rarest cognac adorned with a hand-made stopper.

An exclusive collection that will only be available at fine retailers in

selective markets in 2022, only 1,000 bottles will be available worldwide the

first year.

"It's a rare experience to drink this, even to imagine this kind of cognac is

rare. The sensation, the feeling, the perception of what you smell, it is

unforgettable," said Raguenaud. "When you blend for Quintessence, you blend a

heritage."

Grand Marnier Revelation reveals the aromatic power of rare XXO Cognacs

In parallel, Grand Marnier will also launch Revelation - the prestige

expression of the iconic French house, with the most cognac-forward taste.

Revelation's XXO cognacs come exclusively from the distinguished Grande

Champagne cru, perfectly aged at the prestigious Chateau Grand Marnier in

Bourg-Charente. The final assemblage of cognac and Bigaradia essence rests in

oak tanks over several months, allowing 'alchemy' to take over.

With only a dash of Bigaradia essence, the classic sweetness is curbed, while

the very soul of the spirit – earthy vanilla, fresh floral essences, and

warming almond – is heightened. It presents a complicated balance: without

sweet flavor elements to determine consistency, Master Blender Raguenaud is

heavily reliant on his nose.

Exceedingly subtle, Grande Cuvee Revelation highlights vanilla and dried fruit

– apricots, nuts – before revealing complex notes in its long aftertaste. The

fresh and round bitter orange perfectly matches this remarkable Cognac to

create an intriguing and lasting encounter.

For Grandes Cuvees sensorial journey, Grand Marnier called on French perfumer

Marie Le Febvre to explore the limits of scent perception and aroma

identification. The olfactory expertise she has honed over years of developing

fragrances proves invaluable for understanding spirits and explaining why Grand

Marnier delivers such a compelling organoleptic experience.

"Grand Marnier is a spirit, but it's intricately built as a fragrance. It

follows the classical construction of perfume," says Le Febvre.

Both Exceptional Cuvees will launch in select markets and will retail for

$3,500 USD (Quintessence) and $700 USD (Revelation).  

*Only Quintessence is encased in a Baccarat decanter.

ABOUT CAMPARI GROUP

Campari Group is a major player in the global spirits industry, with a

portfolio of over 50 premium and super premium brands, spreading across Global,

Regional and Local priorities. Global Priorities, the Group's key focus,

include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier.

The Group was founded in 1860 and today is the sixth-largest player worldwide

in the premium spirits industry. It has a global distribution reach, trading in

over 190 nations around the world with leading positions in Europe and the

Americas. The Group's growth strategy aims to combine organic growth through

strong brand-building and external growth via selective acquisitions of brands

and businesses.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has

its own distribution network in 22 countries. The Group employs approximately

4,000 people. The shares of the parent company Davide Campari-Milano N.V.

(Reuters CPRI.MI - Bloomberg CPR IM) have been listed on the Italian Stock

Exchange since 2001.

For more information: www.camparigroup.com

Please enjoy our brands responsibly.  

SOURCE: Campari Group

CONTACT: Erin Smolinski, Sr. PR Manager, GSM Spirits, Erin.Smolinski@Campari.com