PR94554

SAN FRANCISCO, Feb. 16, 2022 /PRNewswire=KYODO JBN/ --

App Annie has changed its name to data.ai, establishing a big enterprise market

opportunity: "Unified Data AI".

Logo - https://mma.prnewswire.com/media/1746709/data_ai_Logo.jpg

The name reflects the company's vision to drive comprehensive digital

performance with products and partnerships. data.ai is the first company to

combine consumer and market data to fuel digital insights applying the power of

artificial intelligence. This is Unified Data AI.

According to PwC (

https://c212.net/c/link/?t=0&l=en&o=3443681-1&h=4238157299&u=https%3A%2F%2Fwww.pwc.com%2Fus%2Fen%2Flibrary%2Fpulse-survey%2Fexecutive-views-2022.html&a=According+to+PwC

), 60% of executives cite digital transformation as the top growth driver in

2022. The digital ecosystem, however, remains fragmented and relies too much on

in-house IT, data science resources, agencies, and manual processes. This

creates significant distraction from the core business. Digital performance

benefits from a single point of control that unifies disparate datasets,

predicting mission critical metrics like customer acquisition cost, lifetime

value and ROI. data.ai's mission is to take complexity out of the equation by

providing a unified view across all channels and illuminating opportunities

with artificial intelligence.

data.ai is also announcing a reseller agreement with Similarweb that provides

the first unified mobile and web market dataset.  Partnerships remain a

priority to deliver on additional datasets while the company puts its focus on

artificial intelligence to drive prescriptive recommendations across all

digital channels- web, console, OTT and streaming services.

"Today we are the mobile standard which is the tip of the spear and where the

market is going. However, we see a blue ocean opportunity to assemble a broader

variety of digital datasets and activate artificial intelligence so that

enterprises can compete at a higher level," said Theodore Krantz, CEO, data.ai.

"We are proud to be the first data company to offer these unique data science

capabilities."

For more information, visit http://www.data.ai

About data.ai

data.ai has clearly established the mobile standard and now becomes the unified

data standard. As the trusted source for the digital economy, our mission is to

be the first Unified Data AI company that combines consumer and market data to

provide insights powered by artificial intelligence. We passionately serve

enterprise clients to create winning digital experiences for their customers.

CONTACT: press@data.ai

Source - App Annie