PR94551

ATLANTA, Feb. 16, 2022 /PRNewswire-=KYODO JBN/ --

The feature-rich loyalty and marketing solutions portfolio from Azpiral adds to

PDI's growing global presence and solution set, along with other recent

acquisitions in the European market

PDI (www.pdisoftware.com ), a global provider of leading enterprise management

software for the convenience retail and petroleum wholesale industries, has

acquired Ireland-based Azpiral, a leader in cloud-based digital consumer

engagement solutions.

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Founded in 2005, Azpiral has set the standard for loyalty and marketing

solutions in the EMEA market. Its feature-rich portfolio—including loyalty

marketing automation, rewards engine, customer profiler, business analytics,

CO2 Calculator, and more—complements existing PDI loyalty offerings while

expanding the company's presence into the European market. In particular, the

advanced CRM solution, AzpiralPRO, helps retailers customize their

communications strategies and drive incremental loyalty revenue. Bringing

Azpiral and PDI together means that these industry-leading capabilities will

continue to deliver unique value through greater scalability and aligned

strategy.

"As PDI continues to invest in global solutions for the convenience retail and

petroleum markets, the Azpiral acquisition is the first step in expanding our

consumer engagement segment beyond North America," stated Brandon Logsdon,

President of Consumer Engagement at PDI. "After a comprehensive review of our

options for international expansion and growth, we were highly impressed by the

features and functionality that Azpiral has built. Together, we now can serve

and lead globally, similar to how PDI has led loyalty programs for convenience

and petroleum in the U.S."

"We're thrilled to be working with the Azpiral team and have another

value-added solution for our international customers," added Dawn Desai, SVP

and GM of EMEA Loyalty and Payments at PDI. "Our customers have been looking

for this type of solution, and they will benefit from future integrations with

other PDI products like Offer Network and Insights Cloud."

Azpiral CEO, Richard Gubbins, continued, "PDI's reputation and offerings have

continued to grow at a global scale, and we are excited to add to the momentum.

With Azpiral technologies already integrated with some PDI solutions in the

European market, we know we have the right tools to continue building

innovations for customers and the industry together."

Berenson & Company and Corum Group Ltd. served as exclusive financial advisors

to PDI and Azpiral, respectively, in connection with the transaction.

About PDI

Professional Datasolutions, Inc. (PDI) software helps businesses and brands

increase sales, operate more efficiently and securely, and improve critical

decision-making. Since 1983, PDI has proudly served the convenience retail and

petroleum wholesale industries. Over 1,500 companies, representing more than

200,000 locations worldwide, count on PDI solutions and expertise to deliver

convenience and energy to the world. For more information about PDI, visit us

at www.pdisoftware.com 

For more information, contact: Kelly O'Brien, kelly.obrien@pdisoftware.com; or

Dimitra Farou, dfarou@PDISoftware.com

SOURCE Professional Datasolutions, Inc.