PR94621

LONDON and NEW YORK, Feb. 23, 2022 /PRNewswire=KYODO JBN/ --

- Initial group of five founder-led agencies to provide a dynamic, one-stop

service for clients

Together Group, a global group of industry-leading agencies focused on the

luxury and lifestyle sectors, today announced the acquisition of significant

stakes in five founder-led companies to secure its position as a full-service

solution for the design, tech, marketing, and communications needs of its

multinational, regional and local clients.

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Using its creativity, scale and reach to incubate, transform, and grow

exceptional brands, Together Group offers best-in-class practice in strategy,

branding, design, e-commerce, digital solutions, and digital marketing, as well

as in communications and content creation.

The leading agencies announced today by Together Group service a roster of

world-class brands. They are:

    -- PURPLE - An award-winning communications agency specializing in

       fashion, beauty, luxury-lifestyle, with offices in London, New York,

       LA, Miami, and Hong Kong. Its clients include BOSS, MESSIKA, LVMH,

       Richemont, DSQUARED2 and Maison Francis Kurkdjian, ILIA, fresh,

       EDITION Hotels and PUBLIC Hotels.

    -- King & Partners - An agency which provides strategy, branding,

       creative, marketing and eCommerce services for exceptional brands

       such as, Neuehouse, Fotografiska, The Boca Raton, Brady Brand, SKIMS,

       and Auberge Resorts Collection. It is based in New York with offices

       in LA and Miami.

    -- Noe & Associates - A brand strategy, design, content, and production

       agency focusing on architecture, design and the built environment

       with offices in London and New York. Its clients include Mareterra,

       Related, Waldorf Astoria, Neom and Rolex.

    -- Construct - A female-led creative consultancy and agency known for

       the creation of iconic brands like Aman, Claridges and Frette and

       enduring transformative partnerships with brands like Harrods.

In addition, to support brands with their entry and growth in the important

China market, Together Group has acquired Hot Pot China, a digital-marketing

specialist with offices in London and Shanghai, developing and executing market

strategies for clients in China, including Liberty, Fortnum and Mason, and La

Perla.

Together Group's strategy sees a further expansion of its luxury platform this

year, attracting creative, digital and marketing agencies, with a particular

focus on data & technology, content and activation.

Dr Christian Kurtzke, the CEO of Together Group, said today: "We are building a

truly diverse luxury-lifestyle agency group that celebrates a dynamic approach

of combining synergistic agencies working in unison to deliver service

excellence on a number of levels. Our model combines the benefits of

leading-edge, founder-led agencies with the advantages of a larger, global

organization."

Within the initial collective of more than 300 employees and 14 offices, the

group's agencies will retain their own identities, cultures, and senior

leadership teams. Fully aligned as Together Group shareholders, they will drive

collaboration across the group, providing more integrated, more creative

solutions for our clients.

"We have all the ingredients for significant organic growth as well as for

attracting further high-quality agencies to selectively build out complementary

service lines," added Dr Kurtzke, the former CEO of Porsche Design and

previously a principal at The Boston Consulting Group.

"Together, as a group we have a unique combined strength in transforming,

launching and growing brands across fashion, hospitality and lifestyle", states

Tony King, CEO of King & Partners.

"All the agency founders and their teams are committed to Together Group and

its collaborative way of working for the long term," says Fergus Lawlor, the

CEO of PURPLE. "For us, it is not a means to an exit. We regard it as

investment for PURPLE rather than a sale: we invested our agency into the

group, and we are very excited to continue driving its growth."

"We have created a fulfilling new alternative for agency founders which

outperforms the traditional trade-sale model, and which allows founders to

remain in the driver seat," explains Paul Sheehy a creative-agency entrepreneur

who co-founded Together Group with Brad Fry, managing partner of MatCap.

"Equally, our model provides investors with exceptional opportunities to be

part of some of the most successful international high-growth agencies,"

concludes Brad Fry.

For further information on the Together Group, please contact –

Andrew Lister – andrew.lister@purplepr.com

+15165905855

SOURCE  Together Group