New Promotional video with Tadej Pogacar, world's best cyclist

Slovenian Tourist Board

PR94704

 

LJUBLJANA, Slovenia, Feb. 27, 2022 /PRNewswire=KYODO JBN/ --

 

In the video, Tadej Pogacar, the wonder boy who stunned the cycling world by

winning Tour de France two times in a row, reveals the secret of his success

and how he feels connected with Slovenia.

 

The story of "Pogi star" [

https://www.slovenia.info/en/stories/tadej-pogacar-the-wonder-boy-who-stunned-the-cycling-world

], as often nicknamed, is a story of remarkable energy, team spirit and

astonishing natural beauties of Slovenia [

https://www.slovenia.info/en/plan-your-trip/facts-about-slovenia/geography ].

Few countries can compare in terms of natural diversity, which makes Slovenia

one of Europe's most astonishing natural playgrounds. Sports [

https://www.slovenia.info/en/stories/slovenia-has-a-sporting-heart ] is what

unites us here in Slovenia and Slovenian athletes are the greatest ambassadors.

The video brings you closer to the remarkable energy of Tadej Pogacar, while he

trains for Tour de France 2022 on the most impressive and demanding cycling

routes [

https://www.slovenia.info/en/stories/ten-reasons-for-a-cycling-adventure-in-slovenia

] in Slovenia. Among the climbs shown in the video is also the Vršic mountain

pass, which reaches an elevation of 1,611 meters and has 50 numbered hairpin

bends like the famous Tour de France climb to Alpe d'Huez.

 

The video, which was created in partnership with the STB and renowned

photographer and director Ciril Jazbec [

https://www.slovenia.info/en/press-centre/news-of-the-tourism-press-agency/12651-the-portrait-of-photographer-ciril-jazbec

], who also works with National Geographic, was premiered at the press

conference at the Slovenian Pavillion at Expo Dubai, which Tadej Pogacar also

attended. On this occasion, he emphasized that he has always been impressed by

the beauties of Slovenia, especially by its unique natural characteristics: "I

like to promote Slovenia a great outdoor destination for active holidays. I am

glad that I can also contribute a stone to this mosaic and tell people how

beautiful Slovenia really is. I am also proud of the video we created together

with the Slovenian Tourist Board. These landscapes have shaped the way I cycle,

and hardly any country can compare."

 

Tadej Pogacar is one of the most recognizable ambassadors of Slovenia since

winning Tour de France for two times in a row. In the last two years, the

number of his followers on the Instagram profile alone has grown by more than

870 %. This year, Slovenian Tourist Board has upgraded the partnership with him

by launching a special promotional video that unveils Slovenia through his

eyes. For years, the STB has formed partnerships with top Slovenian athletes,

who help increase the visibility of Slovenia as a destination for active

leisure time and sports tourism.

 

Video - https://www.youtube.com/watch?v=JEq4mY_zivk

Photo - https://mma.prnewswire.com/media/1754945/Slovenian_Tourist_Board.jpg

 

Source: Slovenian Tourist Board

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