PR94745

NEW YORK, March 1, 2022 /PRNewswire=KYODO JBN/ --

  -- Campaign Reimagines CEO Title with The CEO Magazine to #BiasCorrect

Catalyst (https://c212.net/c/link/?t=0&l=en&o=3458418-1&h=2468934654&u=http%3A%2F%2Fwww.catalyst.org%2F&a=Catalyst)

is celebrating International Women's Day (IWD) 2022 by reimagining the CEO

title—as Chief Empathy Officer—to encourage leaders and employees at all levels

to lead with empathy and build inclusive cultures within their organizations.

Logo - https://mma.prnewswire.com/media/732308/Catalyst_Tagline_Logo.jpg

The Chief Empathy Officer campaign (https://c212.net/c/link/?t=0&l=en&o=3458418-1&h=3552918677&u=https%3A%2F%2Fwww.catalyst.org%2Finternational-womens-day-2022%2F%3Futm_medium%3Dweb%26utm_source%3Drelease%26utm_campaign%3DIWD22%26utm_content%3D3122&a=Chief+Empathy+Officer+campaign)

features a collaboration with The CEO Magazine (https://c212.net/c/link/?t=0&l=en&o=3458418-1&h=1867134303&u=https%3A%2F%2Fwww.theceomagazine.com%2F&a=The+CEO+Magazine)

as part of Catalyst's global campaign to #BiasCorrect unconscious bias.

Catalyst invites companies and individuals to participate in the campaign today

in advance of International Women's Day on March 8 by:

- Taking the Catalyst IWD empathy quiz;

- Adding "Chief Empathy Officer" to your LinkedIn title; and

- Creating custom CEO Magazine covers using our photo uploader tool and sharing

them across social media platforms using #BiasCorrect.

The Chief Empathy Officer-CEO Magazine photo uploader tool is available in

English, French, German, and Spanish.

The campaign, created in collaboration with the Burns Group

(https://c212.net/c/link/?t=0&l=en&o=3458418-1&h=3996778872&u=https%3A%2F%2Fwww.burnsgroupnyc.com%2F&a=Burns+Group),

is based on Catalyst research (https://c212.net/c/link/?t=0&l=en&o=3458418-1&h=1312634837&u=https%3A%2F%2Fwww.catalyst.org%2Freports%2Fempathy-work-strategy-crisis%2F%3Futm_medium%3Dweb%26utm_source%3Drelease%26utm_campaign%3DIWD22%26utm_content%3D3122&a=Catalyst+research) that defines empathy as a skill "of connecting

with others to identify and understand their thoughts, perspectives,

and emotions and demonstrating that understanding with intention, care, and concern."

For leaders and managers, empathy is a critical workplace skill that has the

potential to reduce burnout and improve employee engagement and retention. The

data shows that employees with highly empathic senior leaders report higher

levels of creativity (61%) and engagement (76%) than those with less empathic

senior leaders (13% and 32%, respectively).

"The pandemic has really shown us how critical it is for leaders to prioritize

empathy and inclusion to improve workplace cultures," said Lorraine Hariton,

President & CEO of Catalyst. "Building more equitable workplaces has always

required empathy (https://c212.net/c/link/?t=0&l=en&o=3458418-1&h=2599912858&u=https%3A%2F%2Fwww.catalyst.org%2F2020%2F08%2F06%2Ffuture-work-women-post-covid%2F%3Futm_medium%3Dweb%26utm_source%3Drelease%26utm_campaign%3DIWD22%26utm_content%3D3122&a=empathy), and so as Catalyst reimagines

the workplace on International Women's Day (https://c212.net/c/link/?t=0&l=en&o=3458418-1&h=48799209&u=https%3A%2F%2Fwww.internationalwomensday.com%2F&a=International+Women%27s+Day), we know that everyone, no matter their title, can be a Chief Empathy

Officer."

Catalyst invites individuals and companies to visit the Chief Empathy Officer

webpage (https://c212.net/c/link/?t=0&l=en&o=3458418-1&h=3108437191&u=https%3A%2F%2Fwww.catalyst.org%2Finternational-womens-day-2022%2F%3Futm_medium%3Dweb%26utm_source%3Drelease%26utm_campaign%3DIWD22%26utm_content%3D3122&a=Chief+Empathy+Officer+webpage)

today, which includes resources to help understand, develop, and practice

empathic leadership. Bank of America is the lead sponsor for this campaign.

And join Catalyst CEO Lorraine Hariton for a webinar conversation on  

Reimagining Workplaces for International Women's Day and Beyond on March 3

(https://c212.net/c/link/?t=0&l=en&o=3458418-1&h=346981398&u=https%3A%2F%2Fwww.catalyst.org%2Fevent%2Freimagining-workplaces-for-international-womens-day-and-beyond%2F%3Futm_medium%3Dweb%26utm_source%3Drelease%26utm_campaign%3DIWD22%26utm_content%3D3122&a=Reimagining+Workplaces+for+International+Women%27s+Day+and+Beyond+on+March+3) at 11:00 am ET.

About Catalyst

Catalyst (https://c212.net/c/link/?t=0&l=en&o=3458418-1&h=1907061625&u=http%3A%2F%2Fcatalyst.org%2F%3Futm_medium%3Dweb%26utm_source%3Drelease%26utm_campaign%3DIWD22%26utm_content%3D3122&a=Catalyst)

is a global nonprofit supported by many of the world's most powerful CEOs and

leading companies to help build workplaces that work for women. Founded in

1962, Catalyst drives change with preeminent thought leadership, actionable

solutions, and a galvanized community of multinational corporations to

accelerate and advance women into leadership—because progress for women is

progress for everyone.

Media Contacts

Erin Souza-Rezendes

Senior Director, Global Communications

erezendes@catalyst.org  

Naomi Patton

Vice President, Global Communications

npatton@catalyst.org  

Stephanie Wolf

US Communications Consultant

Catalyst

stephanie@stephaniewolfpr.com

Frances Knox

Europe Communications Consultant

Catalyst

frances@frankly-pr.co.uk

Source: Catalyst