PR94758

QUEENSLAND, Australia, March 1, 2022 /PRNewswire=KYODO JBN/ --

  -- Global Series Promises to Elevate the Sport & Expand Global Fanbase,

Offering Unprecedented Financial Support for Teams & Riders, Along with the

Sport's Richest Prize Purses

SX Global, the Australian company that recently earned the exclusive rights to

manage and promote the FIM Supercross World Championship, today unveiled plans

for the comprehensive global championship series.

Photo - https://mma.prnewswire.com/media/1756511/SX_Global_FIM_Supercross.jpg

Logo -

https://mma.prnewswire.com/media/1756512/SX_GLOBAL_LOGO_Portrait_Black_Logo.jpg

The series will feature a highly exclusive structure, with only 10 team

licenses available to independent owners, and an unparalleled level of

financial support for teams, including seed funding for every team entering the

series, appearance fees at every event, and logistics and freight support

throughout the series. In total, more than $50 million has been designated

specifically for team and rider support over five years. In addition, the

independent ownership model opens the door for significant sponsorship

opportunities on global and local-event levels.

The global series will feature the richest prize purses in the sport's history,

with a total of $250,000 up for grabs at each event. The FIM Supercross World

Championship will follow the established two-class format, with each team

fielding four riders – two in WSX (450cc) class, and two in the SX2 (250cc)

class. Furthermore, every event will allow for two wild card entries in each

class, providing opportunities for local riders and sponsor-driven exemptions

to round out the 22-rider field. SX Global also plans to deliver an elevated

experience for fans, through unique race formats, broadcast innovations, and

in-stadium attractions that elevate the overall entertainment experience.

Plans for the global championship series were underscored today by the news of

Mubadala Capital's investment in SX Global, bringing an unprecedented level of

financial support and development resources on behalf of the FIM Supercross

World Championship. Mubadala Capital, the asset management arm of Mubadala

Investment Company, a sovereign investor with $243 billion in assets under

management, brings a wealth of experience in funding the development of global

business and sports ventures.

"There is a massive fanbase and untapped demand for supercross outside the

United States and backed by the financial support and significant resource of

Mubadala Capital, we intend to feed that, bringing the sport to new regions

through the most exciting and lucrative World Championship series in the

history of the sport," said Tony Cochrane, president of SX Global. "We have

created an entirely new model for supercross – one that emphasizes expanded

financial support and opportunities for riders and teams, expanded

opportunities for sponsorship and an elevated experience for fans."

The FIM Supercross World Championship will annually take place in the second

half of the year. With plans for five events from September through November,

2022 will serve as a "pilot" season, allowing the series to establish itself

and build momentum. 2023, and subsequent years, will see the series expand

annually between June and November.

"Over the years, there have been various attempts to build a true World

Championship series for supercross, but none of them have succeeded, due to

deficiencies in funding and resource, lack of global and regional relationships

and a variety of other factors," said Adam Bailey, managing director,

Motorsport, for SX Global. "Our team possess the necessary supercross and

international event background, relationships and expertise, and the funding to

make this World Championship a reality."

SX Global brings a team of highly qualified motorsports and entertainment

executives, armed with the experience to successfully deliver a series of this

magnitude. SX Global President, Tony Cochrane, spearheaded the development and

success of V8 Supercars, an Australian-based auto racing series that became one

of Australia's most successful motorsports, eventually expanding with events in

Shanghai, the United States, Bahrain, Abu Dhabi and New Zealand. In addition,

proven supercross event veterans Adam Bailey and Ryan Sanderson have been the

driving force behind Australia's highest-profile supercross offering, the AUS-X

open. The duo has promoted five years of consecutive sold out AUS-X Open events

in Sydney (2015-2018) and Melbourne (2019), along with successful events in

Auckland, New Zealand in 2018 and 2019.

Source - SX Global

CONTACT:  Michael Whitmark, mike@thebrandamp.com