PR94769

HOLLYWOOD, Fla., March 2, 2022 /PRNewswire=KYODO JBN/ --

-- The Messi Burger is Now Available at Hard Rock Cafes Worldwide  

Hard Rock Cafe announces the global launch of its brand-new menu item – the

Messi Burger – as the latest innovation in Hard Rock International's "LIVE

GREATNESS" campaign in partnership with global soccer legend Lionel Messi.

Starting today, this culinary delight, crafted by Messi himself, is now

available for fans to order at Hard Rock Cafe locations worldwide.

Photo -

https://mma.prnewswire.com/media/1757040/Hard_Rock_Cafe_Launches_Messi_Burger.jpg

Logo - https://mma.prnewswire.com/media/1757039/Hard_Rock_Cafe_Logo.jpg

As part of Hard Rock International's ongoing partnership with Lionel Messi,

Hard Rock Cafe is proud to introduce a namesake burger inspired by the soccer

legend himself, paying tribute to Messi's ideal burger components.

The Messi Burger includes ten flavorful ingredients for a game-changing take on

Hard Rock's Legendary Steak Burger. As Hard Rock and Messi fans bite into the

burger, they'll taste a juicy double stack of the finest ground beef patties,

seasoned, and seared to perfection. Tastebuds score big with the burger's

winning combination of toppings: provolone cheese, sliced chorizo, caramelized

red onion, and Hard Rock's signature, spicy, smoky sauce served on a toasted

brioche bun with shredded romaine lettuce and vine-ripened tomato. If you want

to get really MESSI, try the burger topped with a fried egg for a small fee.

"It is an honor to take our partnership with world-renowned soccer star, Lionel

Messi, and the LIVE GREATNESS campaign to the next level with his very own take

on Hard Rock Cafe's Legendary Steak Burger," said Jon Lucas, COO of Hard Rock

International. "We are excited to welcome Hard Rock and Messi fans to our turf

to try the burger inspired by Messi's very own favorites for a unique and

unforgettable experience."

Hard Rock Cafe is an internationally recognized, world-class hospitality brand

that operates cafes around the world, which are visited by millions of guests

annually. The first Hard Rock Cafe opened in London, England in 1971. From

there the brand has expanded to major cities such as New York City, Los

Angeles, Chicago, Miami, Paris, Sydney and more. Hard Rock Cafe offers a

one-of-a-kind dining experience with a commitment to serving fresh,

high-quality ingredients. To satisfy the consumer's ever-changing palate, Hard

Rock continually updates its menu with limited-time offerings including burger

pairings, innovative cocktails and more.

For additional information on Hard Rock Cafe, please visit

https://www.hardrockcafe.com. To learn more about Hard Rock International,

please visit https://www.hardrock.com.

About LIVE GREATNESS

In 2021, Messi teamed with Hard Rock for the brand's LIVE GREATNESS campaign,

an initiative built on the fan-focused principles that have guided Hard Rock

since the opening of its first Cafe location in London in 1971 and aiming to

inspire fans while calling on them to unite under their love for the iconic

entertainment and hospitality brand.

The collaboration pays homage to Hard Rock's roots, as the brand's world-famous

T-shirts came about when the original Hard Rock Cafe London sponsored a local

soccer team in the 1970s. Hard Rock and Messi have come together to unveil a

new collection of merchandise, which includes some of Messi's iconic symbols

such as the number 10, the lion, and his own logo.

Details on LIVE GREATNESS can be found here (

https://c212.net/c/link/?t=0&l=en&o=3459062-1&h=220223292&u=https%3A%2F%2Fwww.hardrock.com%2Flive-greatness.aspx&a=here

), and additional assets surrounding Hard Rock's partnership with Messi here (

https://coynepr.sharefile.com/d-s7882fcceed92468e8d973083f4c42e3b ). All

merchandise from the collaboration between Hard Rock and Lionel Messi is

available in stores and online (

https://c212.net/c/link/?t=0&l=en&o=3459062-1&h=2658230611&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3200630-1%26h%3D1838384702%26u%3Dhttps%253A%252F%252Fshop.hardrock.com%252Fen-us%252Fmessi%26a%3Donline&a=online

).

About Hard Rock(R):

Hard Rock International (HRI) (

https://c212.net/c/link/?t=0&l=en&o=3459062-1&h=3893988062&u=http%3A%2F%2Fwww.hardrock.com%2F&a=Hard+Rock+International+(HRI)

) is one of the most globally recognized companies with venues in 68 countries

spanning 253 locations that include owned/licensed or managed Hotels, Casinos,

Rock Shops(R), Live Performance Venues and Cafes. HRI also launched a joint

venture named Hard Rock Digital in 2020, an online sportsbook, retail

sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar,

Hard Rock owns the world's largest and most valuable collection of authentic

music memorabilia at more than 86,000 pieces, which are displayed at its

locations around the globe. In 2021, Hard Rock was honored as one of Forbes

Magazine's Best Employers for Diversity, a Top Employer for Women and the Top

Employer in the Travel & Leisure, Gaming, and Entertainment Industry. Hard Rock

was also designated as a U.S. Best Managed Company by Deloitte Private and The

Wall Street Journal and named the top performing hotel brand in J.D. Power's

North America Hotel Guest Satisfaction Study for the third consecutive year in

2021. The brand is owned by HRI parent entity The Seminole Tribe of Florida.

For more information on Hard Rock International, visit www.hardrock.com or

shop.hardrock.com.

SOURCE: Hard Rock International

CONTACT: Coyne PR (on behalf of Hard Rock International), Email:

hardrock@coynepr.com, Phone: +1-973-588-2000