PR94798

NASHVILLE, Tenn., March 3, 2022 /PRNewswire=KYODO JBN/ --

--PFAFF(R) creative icon(TM) 2 Ushers in the Newest and Highest Tech-Focused

Era of Sewing

Imagine verbally commanding a sewing machine and watching it respond in

real-time. Or picture a machine that could predict, learn, and perform

according to the user's specific way of sewing.

Video - https://mma.prnewswire.com/media/1758546/SVP_Sizzle_Promo_Ad_16_9.mp4

Photo -

https://mma.prnewswire.com/media/1758474/2021_04_15_SVP12136_Home_Screen.jpg

Logo - https://mma.prnewswire.com/media/1446198/PFAFF_logo.jpg

The PFAFF(R) creative icon(TM) 2, available after March 22, 2022, is the first

sewing machine to be engineered with Artificial Intelligence (AI) to perform

and evolve in response to the sewist--to what and how they sew. In true AI

fashion, the PFAFF(R) creative icon(TM) 2 is set up to continually chase

perfection, getting smarter with each task, in bold, new ways. It eagerly

awaits the sewist's voice commands and imagination. It is one of the most

technologically advanced machines in the industry. Compatible with Alexa, other

voice assistants, and mySewnet(TM) apps, the machine can update functions,

download templates, transfer designs between devices, and more. With speech and

presser foot recognition, stitch prediction, hands-free commands, and an active

Virtual Sewing Assistant on the digital screen, this machine will lead sewing

into a new high-tech era.

The PFAFF(R) creative icon(TM) 2 advanced technology helps the sewist deliver

precise stitches (including embroidery) even while using the most challenging

threads. Built-in sensors measure the fabric thickness to regulate the amount

of thread needed to achieve the perfect balance between the needle and bobbin

threads. Results are perfect on both sides of the fabric. The ultra-powerful

lighting and 150 newtons (33.7 pounds) piercing power combine with the

baseplate to increase stability, reduce vibrations and provide excellent

visibility. With the built-in projector, camera, and touch screen, designs can

be seen before stitching, allowing for instant help placing a design. The days

of counting and guessing stitch numbers are gone.

Dean Brindle, CMO, SVP Worldwide, the parent company of PFAFF(R), says the

creative icon(TM) 2 features and technological breakthroughs defy imagination.

"It is the world's first and only sewing machine to be voice-controlled with

speech recognition.  Hands-free commands offer sewists more flexibility,

creativity, and time savings. The machine is able to work alongside the sewist

and the large interactive display acts as a virtual assistant, customizing and

assisting throughout the project. The Artificial Intelligence capabilities are

an amazing feat of technology combined with honoring the history of the craft."

Another groundbreaking feature, the creative(TM) Embellishment Attachment, is

the first of its kind, allowing the sewist to embroider ribbon, beads, rope, or

cording directly and precisely onto fabrics as the attachment guides the

material into place. It's the first attachment in the industry capable of

offering this feature. The Multi-Function Foot Control gives the user control

over a project by using the sewist's feet to activate different functions of

the machine-like thread cut or reverse.

To learn more about the PFAFF(R) creative icon(TM) 2 please visit

www.pfaff.com. For High-Res Imagery of the machine, please visit DROPBOX LINK

(https://c212.net/c/link/?t=0&l=en&o=3461223-1&h=3823510980&u=https%3A%2F%2Fwww.dropbox.com%2Fsh%2Fzpnm8rtba9i325w%2FAAA5gEXwbJJDfgGdFpIjWPVMa%3Fdl%3D0&a=DROPBOX+LINK).  

ABOUT PFAFF(R)

With a celebrated history of superior design and engineering, PFAFF(R) sewing

machines are the world's premier precision machines that sewists aspire to own.

The PFAFF(R) brand has more than 160-years of sewing heritage focused on the

continued development and design of high-quality sewing and embroidery

machines. Known as the perfecter of the craft, PFAFF(R) machines deliver

precision to the most demanding sewists by offering maximum control and

customization. PFAFF(R) machines are catalysts for passionate sewers, producing

the highest quality results in all aspects of sewing. To learn more, visit

www.pfaff.com

PFAFF, CREATIVE ICON, and CREATIVE are registered trademarks of KSIN Luxembourg

II, S.a.r.l. (C) 2022 KSIN Luxembourg II, S.a.r.l.

CONTACT: Lori Tesoro, Public Relations and Communications,

lori.tesoro@svpworldwide.com      

SOURCE: PFAFF(R)