PR94817

NEOM, Saudi Arabia, Mar. 3, 2022 /PRNewswire=KYODO JBN/ --

His Royal Highness Mohammed bin Salman, Crown Prince and Chairman of the NEOM

Company Board of Directors, announced today the establishment of TROJENA, the

new global destination for mountain tourism, part of NEOM’s plan and strategy

to contribute to supporting and developing the tourism sector in the region.

His Royal Highness said: “TROJENA will redefine mountain tourism for the world

by creating a place based on the principles of ecotourism, highlighting our

efforts to preserve nature and enhance the community’s quality of life, which

is aligned with the goals of the Kingdom’s Vision 2030. It also confirms our

commitment to be part of the global effort to protect the environment. TROJENA

will be an important addition to tourism in the region, a unique example of how

Saudi Arabia is creating destinations based on its geographical and

environmental diversity. This forward-looking vision will ensure that mountain

tourism will be another revenue stream to support the Kingdom’s economic

diversification while still preserving its natural resources for future

generations.”

NEOM CEO Nadhmi Al-Nasr commented: “TROJENA represents NEOM's values and bold

plans as a land where nature and innovative technologies come together to form

a unique global experience. This new development is a major contribution to

achieving NEOM's long-term ambitions by adhering to the principles of

sustainability and utilizing state-of-the-art technology and engineering,

across various disciplines, to make NEOM an all-round and attractive

world-class destination.”

TROJENA features a unique and innovative architecture, unlike any other in the

world, where the captivating landscapes of NEOM mountains coexist in harmony

with the tourist sites developed within them, offering a new and unprecedented

tourism experience that reflects the future of living, working and

entertainment in NEOM.

Outdoor skiing is a unique feature of TROJENA that will provide a unique

experience never before witnessed in the region, especially in Gulf countries

known for their desert climates. Amateurs and professionals alike will be able

to enjoy the many ski runs of various difficulties with an array of contrasting

and breathtaking views. The blue waters of the Red Sea, beauty of the NEOM

mountain ranges and the golden desert sand dunes will provide skiers a

first-of-its-kind experience that combines these diverse environments with

fun-filled and adventurous moments.

The new year-round tourist destination will consist of a series of facilities

such as the ski village, ultra-luxury family and wellness resorts, a wide range

of retail stores and restaurants, in addition to sports activities, including a

ski slope, watersports and mountain biking, as well as an interactive nature

reserve. The project is set for completion by 2026.

To enrich the lives and enhance the well-being of residents and visitors, the

development, in accordance with international standards, will feature sports,

art, music, cultural festivals and a range of recreational activities. TROJENA

expects to attract 700,000 visitors and 7,000 permanent residents to live in

TROJENA and its adjacent residential districts by 2030. All construction

activity will adhere to NEOM’s strict environmental principles, which include a

commitment to minimize disruption to the local ecology and to ensure long-term

sustainability.

TROJENA will act as a major catalyst for economic growth and diversification in

Saudi Arabia. In line with Vision 2030’s goals, it will create more than 10,000

jobs and add SAR 3 billion to the Kingdom’s GDP by 2030. NEOM's latest

development is vital to achieve what Saudi Arabia has envisioned for the future

of the Kingdom by unlocking new sectors, building a vibrant society full of

innovation and promoting economic prosperity.

TROJENA works to provide a different and unique tourism model, combining

economic and community development, and environmental sustainability – a model

which develops tourist destinations in accordance with principles and practices

of sustainable tourism. Highlights of the development include the all-year ski

village; a stunning man-made freshwater lake; ‘The Bow’ Hotel, an architectural

masterpiece that will offer an unrivalled hotel experience; and the Vault, a

vertical village within the mountain with a fusion of technology, entertainment

and hospitality facilities that will provide the main gateway into TROJENA. The

development will also include the ‘Slope Residences,’ which will be located

near the ski slope overlooking the lake, designed to blend in with the

surrounding landscape, as well as luxurious mansions with panoramic views

designed to reflect the beauty of the environment.

TROJENA will be made up of six districts: Gateway, Discover, Valley, Explore,

Relax and Fun, all of which are designed to offer activities catering to a

variety of tastes and needs. It will be developed according to architectural

specifications that consider environmental sustainability, preservation of all

living organisms and nature. The region is characterized by clean air,

beautiful landscapes and climatic diversity, where temperatures drop below zero

in winter, while the average temperature throughout the year remains 10 degrees

Celsius lower than other cities across the region.

TROJENA is situated in the center of NEOM, 50 kilometers from the Gulf of Aqaba

coast, in a region characterized by a mountain range with the highest peaks in

Saudi Arabia at approximately 2,600 meters above sea level. TROJENA aims to

change current perceptions of visitors and residents about the services that

can be provided by mountain resorts, through its exceptional design, advanced

architecture and technology that integrates reality with the virtual world.

In 2022, NEOM will announce more projects with different ideas, but all will be

aligned in their respect for the environment and achieving balance, because

NEOM’s ambitious vision seeks to shape the future in which living and working

are integrated in a sustainable way.

About NEOM

NEOM is an accelerator of human progress and a vision of what a New Future

might look like. It is a region in northwest Saudi Arabia on the Red Sea being

built from the ground up as a living laboratory – a place where

entrepreneurship will chart the course for this New Future. It will be a

destination and a home for people who dream big and want to be part of building

a new model for exceptional livability, creating thriving businesses and

reinventing environmental conservation.

NEOM will include hyperconnected, cognitive towns and cities, ports and

enterprise zones, research centers, sports and entertainment venues and tourist

destinations. As a hub for innovation, entrepreneurs, business leaders and

companies will come to research, incubate and commercialize new technologies

and enterprises in groundbreaking ways. Residents of NEOM will embody an

international ethos and embrace a culture of exploration, risk-taking and

diversity – all supported by a progressive law compatible with international

norms and conducive to economic growth.

For further information email media@neom.com or visit www.neom.com and

www.neom.com/en-us/newsroom.

This material is distributed by Teneo Strategy LLC on behalf of NEOM Company.

Additional information is available at the Department of Justice, Washington,

DC.

English press kit: https://we.tl/t-88UeaEk1TJ

Japanese press kit: https://we.tl/t-A9NLyPxTXO

Photo - https://mma.prnewswire.com/media/1758995/NEOM_TROJENA.jpg

Source: NEOM