PR94868

LONDON, March 7, 2022/PRNewswire=KYODO JBN/--

--- Haagen-Dazs takes successful International Women's Day campaign to China,

France, Hong Kong, The Kingdom of Saudi Arabia, Kuwait, Mexico, Panama, Puerto

Rico, Qatar, Spain, Taiwan, and the UAE.

--- 24 trailblazers share their inspirational journeys as part of the brand's

efforts to champion women and their achievements

Expanding beyond the successful celebration started in the UAE for

International Women's Day (IWD) 2021, this year's Häagen-Dazs

#WomenWhoDontHoldBack campaign of 2022 has snowballed into a global tribute

spanning 12 countries, honoring the achievements of women who have not held

back and realized their dreams. Since 1960, Haagen-Dazs ice cream hasn't held

back and this year the brand champions 24 trailblazers with inspirational

stories.

"Don't Hold Back" is a core concept of the brand - an inspiration for people

across the world to live life to the fullest, a belief instilled from founders

Rueben and Rose Mattus who revolutionized ice cream using the best ingredients

in its products.

Stories that are celebrated this year include, a pioneering Chinese media

platform founder that speaks for and supports women, a French bartender who

challenged stereotypes to do her dream job, the first female mechanic in UAE

who is paving the way in a male-dominated industry, and the first ever female

model with Down's Syndrome breaking stereotypes to pose for Victoria's Model

(while also starting her own accessories line) hailing from Puerto Rico.

"We believe the world needs to hear about these remarkable women, from all

walks of life, who are breaking glass ceilings, turning challenges into

victories, stepping outside their comfort zones and are a physical embodiment

of what our 'Don't Hold Back' campaign represents," says Michelle Odland,

Haagen-Dazs Global Brand Director.

Odland continues: "It is iconic women like these, who have made a personal

impact for women the world over, including myself, enabling and inspiring us to

pursue our dreams and dismantle barriers to our collective success. Taking the

concept global for International Women's Day this year is a testament to our

core belief of the importance of elevating and inspiring women all over the

world."

'Women Who Don't Hold Back' is celebrated by Haagen-Dazs this year by renaming

its iconic flavors, encouraging women to nominate each other's achievements,

and by giving away free scoops.

To find out more about these inspiring stories, follow #WomenWhoDontHoldBack.

Photo -

https://mma.prnewswire.com/media/1761144/Haagen_Dazs_WomenWhoDontHoldBack.jpg

Source: Haagen-Dazs