Global Beer Brand, Corona, Appoints Renowned Design, Culinary and Lifestyle Experts to Develop Corona Island

Corona

PR94934

 

LONDON, March 11, 2022 /PRNewswire=KYODO JBN/ --

 

-- Chef Christopher Carpentier, Native Colombian and Lifestyle Aficionado

Paulina Vega and International Architecture Firm, James + Mau, join Corona's

Mission to Protect Paradise

 

In advance of the highly anticipated opening of Corona Island (

https://c212.net/c/link/?t=0&l=en&o=3469182-1&h=2370929469&u=http%3A%2F%2Fwww.livecoronaisland.com%2F&a=Corona+Island

), a destination designed to help visitors disconnect from the everyday and

reconnect with the natural world, Corona announced today three global experts

who will help shape the island's immersive guest experience through food,

design and lifestyle touchpoints. Corona Island's design and programming will

be led by an all-star roster that includes Jaime Gaztelu and Mauricio Galeano

of James & Mau, Jairo Marquez, Chef Christopher Carpentier and Paulina Vega,

Lifestyle and Culture Curator.

 

Photo - https://mma.prnewswire.com/media/1764041/CORONA_BUNGALOW_01_5k.jpg

Logo - https://mma.prnewswire.com/media/1764040/Corona_Logo_05_Logo.jpg

 

"Corona Island personifies the brand's purpose of reconnecting with nature and

we're thrilled to partner with our new global ambassadors to bring this to

life," said Felipe Ambra, Global Vice President for Corona. "With their

expertise, our Island programming will be an incredibly immersive experience

that will have deep connections to nature and celebrate the island's beautiful

habitat and organic surroundings."

 

In addition to the new ambassadors, Corona is continuing to strive toward its

goal of becoming "Blue Verified," as part of the international NGO's rigorous

Blue Standard program with the help of their global partner, Oceanic Global (

https://c212.net/c/link/?t=0&l=en&o=3469182-1&h=3145209939&u=https%3A%2F%2Foceanic.global%2F&a=Oceanic+Global

). The assessment is currently underway with Corona Island set to become the

first fully Blue Verified Island by its launch later this year.

 

International architectural and design firm, James & Mau, will spearhead Corona

Island's overarching design concept. The firm has a strong portfolio of

bioclimatic and sustainable concepts and that knowledge is being applied to the

Island's building structures and guest bungalows. Local Colombian architect,

Jairo Marquez is adapting James & Mau's concept to the reality of the island's

conditions, anchored by sustainable and locally-sourced materials.

 

"In line with Corona being brewed with 100% natural ingredients, the Island's

structures are thoughtfully designed to complement and blend in with its

natural surroundings, whether it's the sea, beach, flora and fauna," said

Mauricio Galeano Escobar, Chief Architect for Corona Island. "Our approach

honors our collective, deep relationship with nature, inviting guests to stop,

breathe and listen to the beautiful world around them and celebrate the natural

environment."

 

The sustainable culinary program for Corona Island will be led by Chef

Christopher Carpentier. Chilean born and now residing in Colombia, Chef

Carpentier is a regular guest judge on MasterChef Colombia and Chile and

operates several restaurants in the region. With two books and multiple

culinary awards under his belt, Christopher is equipped to bring the delicious

and natural flavors of Latin America, directly inspired by Corona 100% natural

ingredients.

 

"As a latinoamerican cook and resident of Colombia, I have deep respect for

multicultural gastronomy," said Corona Island's Executive Chef, Christopher

Carpentier. "I'm looking forward to sustainably bringing local flavors to life

in the Island's culinary menu and programming. With the garden we plan to plant

on-site, our kitchen will be an experiential way for our guests to reconnect

with nature through fresh, delicious, local cuisine."

 

In addition to design and cuisine, Corona Island's guest experience will focus

on workshops and excursions that immerse guests in sustainable living. Former

Miss Universe 2014, television host and model in her native Colombia, Paulina

Vega steps into the role of the Island's Lifestyle Curator. As a lifelong beach

lover and curious adventurer, Vega will co-create the Island's lifestyle

experiences ranging from snorkeling excursions to mangrove planting, drawing

upon her Colombian roots, embracing the lifestyle and culture in which the

project was born in the hopes that when guests return home, they'll have fallen

in love with nature all over again. Learn more about her vision for the Island

here (

https://c212.net/c/link/?t=0&l=en&o=3469182-1&h=4091116449&u=https%3A%2F%2Fallisonpr.box.com%2Fs%2F7oi64a3b4io1u2hb2tofs8riublibvbl&a=here

).

 

Eleven countries* around the world are running local promotions that unlock a

once-in-lifetime all-expenses paid trip to the Island. Additional opportunities

for the public to access the Island will be announced in the coming months. For

more information, visit www.livecoronaisland.com.

 

*Eligible countries include: Argentina, Brazil, Canada, Chile, Colombia,

Dominican Republic, Ecuador, Guatemala, Paraguay, Peru and South Africa.

 

About Corona

Born in Mexico, Corona is the leading beer brand in the country, the most

popular Mexican beer worldwide exported to more than 180 countries. Corona is a

pioneer in the beer industry by being the first to use a transparent bottle

showcasing its purity and high quality to the world. The artwork found on the

bottle is painted, highlighting our commitment to quality in our packaging and

our Mexican heritage. No Corona is complete without the lime. Naturally adding

character, flavor and refreshment, the lime ritual is an integral part of

delivering an experience that is truly unique to Corona. The brand is

synonymous with the beach and celebrates time outdoors. It invites people to

pause, relax and enjoy the simple pleasures of life. Corona has an ongoing

commitment to reducing plastics. It has exceeded its mission to protect 100

islands before 2020, and continues to deploy consistent global clean-up efforts.

 

SOURCE Corona

 

CONTACT: PR Contact: coronaglobal@allisonpr.com

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