PR94973

HONG KONG, March 14, 2022 /PRNewswire=KYODO JBN/ --

- Brands can now secure guaranteed editorial placement across thousands of

premium publishers

Cision PR Newswire and Nativo announced today they have entered into an

exclusive partnership to integrate earned and paid media through sponsored

native placement of brand news and content. Through PR Newswire and Nativo's

new Sponsored Placement solution, brands can now get guaranteed placement of

their content, including news releases, product announcements, environmental,

social and governance (ESG) news and many more brand messages, across to

thousands of publishers.

This partnership provides a new way for public relations professionals to

distribute and analyze the impact of branded content and enables PR agencies to

sell robust guaranteed placement packages to their clients. The seamless format

of a Sponsored Placement allows brands to drive engagement by reaching

audiences on the channels they prefer and trust.

The Benefits of Sponsored Placement

Sponsored Placement delivers the reach and visibility of branded content by

creating an editorial placement that links to the press release in a patented

native article format. Exclusive to PR Newswire, the Sponsored Placement fits

seamlessly into a publisher's news feed by matching the visual design and

function of the website. Once clicked, the Sponsored Placement directs a reader

to the content in a sponsored editorial format right within the publisher's

site, driving three times more engagement than traditional digital ad placement.

"This partnership will enable brands to deliver more targeted messages across

their earned and paid channels," said Nicole Guillot, Chief Operating Officer

for Cision. "Our Sponsored Placement offerings now enhance a brand's ability to

reach a much wider audience to drive authentic engagement with their consumers

through their messages in a way that is both valuable and intuitive for

audiences."

"This partnership between two respective leaders in communications and digital

advertising will accelerate the convergence between earned and paid media,"

said Justin Choi, Nativo's Founder and CEO. "More than ever, brands need to

engage consumers with authentic stories, and this partnership lets them do that

at scale with a new level of control, measurement, and insights."

For more information, please visit https://fal.cn/3mR6l

About Nativo

Nativo empowers brands and publishers with the world's most advanced technology

for content. For brands, Nativo enables storytelling at scale with the largest

native reach and reveals insights that unlock return-on-content. For

publishers, Nativo enriches monetization with the most comprehensive platform

for next-generation ad formats and breakthrough technology for delivering ads.

Nativo's mission is to equip advertising for the age of content while improving

the web experience and creating meaningful connections for today's digital

consumer.

About Cision

As a global leader in PR, IR, marketing and social media management technology

and intelligence, Cision helps brands and organizations to identify, connect

and engage with customers and stakeholders to drive business results. Through a

suite of IR services, PR Newswire(https://www.prnewswire.com/) helps companies

meet their communications and disclosure needs. A network of over 1.1 billion

influencers, in-depth monitoring, analytics and its Brandwatch

(https://www.brandwatch.com/) and Falcon.io (https://www.falcon.io/) social

media platforms headline a premier suite of solutions. Cision has offices in 24

countries throughout the Americas, EMEA and APAC. For more information about

Cision's award-winning solutions, including its next-gen Cision Communications

Cloud®, visit www.cision.com and follow @Cision (https://twitter.com/cision) on

Twitter.

SOURCE: Cision Ltd

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