PR94403

TOKYO, Mar 22, 2022 /PRNewswire=KYODO JBN/--

Recognizing those who have empowered and bettered the lives of girls and women

through STEM education

Cle de Peau Beaute, the luxury skincare and makeup brand, is proud to announce

the recipient of the fourth 'Power of Radiance Awards', Amanda Simandjuntak

from Jakarta, Indonesia, an exceptional woman who has dedicated herself to

empowering girls within her community through STEM (Science, Technology,

Engineering, and Math) education. The 'Power of Radiance Awards' is an integral

part of Cle de Peau Beaute's long-term philanthropic commitment which includes

a multi-year partnership with UNICEF1 that launched in 2019 to support the

Gender Equality Program. Through STEM education and empowerment programs for

girls, CCle de Peau Beaute aspires to unlock their true potential and empower a

better world.

As the globe continues to define a post-pandemic world through scientific and

technological solutions, the boundless potential from half of the population

that includes girls and women cannot be overlooked. Girls, in particular from

underprivileged areas, are even more deprived of STEM education. As ICT

(Information and Communications Technology) skills that include the

understanding and application of computer programs and software become more in

demand, the gender gaps have further increased due to the limited participation

of women within these industries. In Indonesia, early marriage, pregnancy, and

familial pressures often interrupt girls from furthering their education; and

girls who are academically isolated tend to be blocked from entering the

workforce. Ms. Simandjuntak is determined to change this by offering STEM

education for marginalized girls and women in Indonesia, so they too have the

opportunity to join and contribute to these crucial fields.

According to UNICEF, the pandemic has exacerbated the already dire learning

crisis in Indonesia. The unemployment rate for young women in Indonesia is

about 15.62%.2 As the CEO and co-founder of MARKODING, Ms. Simandjuntak has

trained more than 10,000 girls and women in innovation and technology ­– such

as coding, UI/UX design, and product development ­– increasing the rate of

girls in digital training to 55% in only a year. She has launched the 'Girls

Can Code Scholarship Program' and the 'Girls Can Code Webinar Series' to

inspire more girls to pursue STEM careers. "As we enter into the fourth year of

the Power of Radiance Awards, we at Cle de Peau Beaute feel greatly privileged

to have the ability to continue driving positive change through education and

empowerment by supporting Ms. Simandjuntak, whose work is an inspiration to us

all. Her energy and achievements perfectly encapsulate the spirit of our

aspirations to transform the world through positive and proactive action," said

Ms. Mizuki Hashimoto, Chief Brand Officer of Cle de Peau Beaute.

Since November 2019, MARKODING has partnered with UNICEF Indonesia to implement

the 'Digital Innovation Challenge' in order to help adolescent girls develop

21st century skills, digital skills and entrepreneurial skills. The initiative

program has trained 5256 adolescents from 126 schools.

"My mission is to empower marginalized girls and women in Indonesia to become

problem solvers through innovation and technology. By equipping them with

twenty-first century skills such as critical thinking, creativity,

communication, collaboration and empathy, we provide them superpowers to

unleash their potential and join the effort to make the world a better, fairer,

and safer place," said Ms. Simandjuntak.

As the 2022 recipient of the 'Power of Radiance Award', Ms. Simandjuntak will

be awarded a grant that will be donated to the 'Digital Innovation Challenge'

to support girls in their STEM education and provide them with job

opportunities. Cle de Peau Beaute's journey as advocates for education began

with a dream for a better world. The power to unleash an inner radiance that

can accomplish real and positive change is within every individual, and through

the 'Power of Radiance Awards', Cle de Peau Beaute is standing with girls and

women globally as they transform the world for themselves, their families and

their communities.

1 UNICEF does not endorse any company, brand, product, or service.

2 Information Source: Study on skills for the future in Indonesia [

https://www.unicef.org/indonesia/media/6221/file/Study%20on%20skills%20for%20the%20future%20in%20Indonesia.pdf

]

About Amanda Simandjuntak

Amanda is the CEO and co-founder of MARKODING, a non-profit organization with a

mission to empower underprivileged youth in Indonesia through innovation and

technology. The organization was selected as a finalist of the MIT Solve

Challenge: Youth, Skills and the Workforce of the Future and represented

Indonesia at the ASEAN-UNICEF Conference on 21st Century Skills and Young

People's Participation in Singapore. Amanda was also selected as one of the

Young Societal Leaders in the 2019 Singapore Summit. Since 2019, MARKODING is

an implementing partner of UNICEF Indonesia and has launched the 'Digital

Innovation Challenge', to help adolescent girls and boys develop 21st century

skills, digital skills and entrepreneurial skills, so they can find solutions

to the issues affecting them. In the first phase of the program, MARKODING has

empowered 482 underprivileged adolescents from 21 schools and community based

learning centers in Jakarta. This program has since expanded beyond Jakarta to

Semarang and reached 5256 adolescents (55% girls) from 126 schools in Indonesia.

About Cle de Peau Beaute

Cle de Peau Beaute, the global luxury brand from Shiseido Co Ltd, was founded

in 1982 as the ultimate expression of elegance and science. Cle de Peau Beaute

means the key to skin's beauty. The philosophy of the brand is to unlock the

power of a woman's radiance by harnessing makeup technologies and advanced

skincare from around the world. Forever guided by an exquisite aesthetic

sensibility and intelligence, Cle de Peau Beaute has instilled its products

with modernity, enchantment, and dynamism to emerge as an industry leader in

delivering radiance so remarkable, it emanates from within. Available in 23

countries and regions worldwide.

Cle de Peau Beaute Official Website:

https://www.cledepeaubeaute.com/int/powerofradiance-2022.html

Cle de Peau Beaute Official Instagram:

https://www.instagram.com/cledepeaubeaute/  

SOURCE: Cle de Peau Beaute

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=414546

   Caption: Ms. Amanda Simandjuntak, 2022 Award Recipient of the 'Power of Radiance Awards'

   Link: http://asianetnews.net/view-attachment?attach-id=414547

   Caption: The Cle de Peau Beaute 'Power of Radiance Awards'