PR95103

NEW YORK, March 22, 2022 /PRNewswire=KYODO JBN/ --

  -- Combined company will help customers take control of their data and

     address audiences effectively in the absence of third-party cookies

TripleLift, the advertising technology company reinventing ad placement at the

intersection of creative, media and data, today announced the acquisition of

1plusX, an award-winning first-party data activation platform. 1plusX has

unique technology to help both publishers and advertisers address their

audiences with privacy-centric solutions.

Photo - https://mma.prnewswire.com/media/1770829/TL_orzo_social_v2.jpg

The media industry has been changing rapidly. Third-party cookies, cross-domain

and cross-app targeting, and audience choice are all evolving to better control

user information. As a result, digital advertising will need to be rebuilt from

the ground up. By joining 1plusX's privacy-friendly solutions and TripleLift's

scaled media marketplace, publishers can better monetize their content and

advertisers can more effectively reach their audiences.

"The combination of TripleLift and 1plusX means publishers and marketers will

have a scaled, independent platform that is designed for the privacy-centric

future," said Eric Berry, Co-Founder & CEO, TripleLift. "Now thousands of

TripleLift publishers can access 1plusX's best-in-class technology to leverage

first-party data and TripleLift advertisers can apply that same data to

targeting capabilities made for the privacy era. No third-party cookies

required."

"We have built one of the most sophisticated first-party data management

platforms in the world," said Juergen Galler, CEO & Co-Founder, 1plusX. "Our

core product, an AI-driven intelligence solution, takes in a client's data,

enriches it, and then turns it into precise audience and asset profiles in

real-time. By providing user-based behavior insights, our clients can activate

them on relevant channels from the web to connected TV." Primarily operating in

the privacy-advanced European market, compliance is at the core of 1plusX's

technology which processes billions of data signals each day.

Many of the largest and most sophisticated publishers in the world have

benefited from these solutions. "Working with 1plusX allowed us to break free

from several third-party data providers and create a full in-house data

strategy in time for GDPR's enforcement," said Carsten Schwecke, CEO, Axel

Springer All Media. "As a result, while most media companies were experiencing

shrinking targeting revenues, we increased ours with the help of 1plusX. Joined

together, these two companies are uniquely positioned to deliver the

first-party data solutions essential to helping publishers like Axel Springer

increase yield in the wake of the privacy changes taking place across our

industry."

TripleLift is no stranger to cookieless solutions. It was initially founded by

creating native ads for the open web, which are inherently contextual formats,

and it offers data-driven Exchange Traded Deals (ETDs) – impression-level,

outcome based targeting signals that drive advertiser performance without the

use of third-party cookies. The acquisition of 1plusX gives TripleLift

customers yet another powerful tool and it reinforces the company's ongoing

commitment to supporting both publishers and advertisers through the coming

industry changes.

The acquisition also allows both companies to speed their roadmaps and bring

new products to market. "We will grow 1plusX's thriving business and create

net-new products for both publishers and advertisers to leverage moving

forward," said Ari Lewine, Co-Founder and Chief Strategy Officer, TripleLift.

"Our ads will be enriched with first-party data. These new products are the

scaled and privacy-friendly solutions our industry has been seeking."

"Publishers are already sitting on one of the largest potential goldmines of

data to fill the cookie void: publisher first-party data, which includes

contextual, registration and on-site behavioral data," said Paul Bannister,

Co-Founder and Chief Strategy Officer, CafeMedia. "This acquisition signals to

the industry that a much needed investment in first-party solutions is finally

here and it's being jump-started by TripleLift with this acquisition."

About TripleLift

TripleLift is the advertising technology company reinventing ad placement at

the intersection of creative, media and data. Our marketplace serves the

world's leading brands, publishers, streaming companies and demand-side

platforms, executing over 1 trillion ad transactions every month. Customers

choose us because of our addressable offerings from native to online video to

connected television, innovations that insert brands into content in real-time,

and supportive experts dedicated to maximizing partner performance. Part of the

Vista Equity Partners portfolio, TripleLift has appeared on both the Inc. 5000

and Deloitte Technology Fast 500 for five consecutive years, has been named to

Business Insider's list of Hottest Ad Tech Companies for three straight years

and was awarded Most Innovative TV Advertising Technology by AdExchanger in

2021. Find out how TripleLift is shaping the future of advertising at

triplelift.com (

https://c212.net/c/link/?t=0&l=en&o=3479653-1&h=3267793974&u=http%3A%2F%2Ftriplelift.com%2F&a=triplelift.com

).

About 1plusX

1plusX empowers publishers and advertisers to take control of their first-party

assets to drive business results. Their real-time data management, data clean

room, and CTV solutions converge to help customers engage their audiences with

more meaningful and personalized content and advertising. 1plusX supports

publishers in monetizing their inventory and optimize advertisers' marketing

performance through data. So far, 1plusX has enhanced the marketing performance

of companies around the world including Axel Springer, BI Garage, Le Figaro,

South China Morning Post, and Tegna.

Founded in 2014, 1plusX is a global MarTech company operating in Europe, Asia,

and the US. 1plusX is built on the principles of collaboration, trust, privacy,

and transparency. From their technology all the way to their customers, 1plusX

values their partnerships to stay forward-thinking and adaptable in the

ever-changing digital media ecosystem.

Source - TripleLift

CONTACTS: Brianna Gays, TripleLift – bgays@triplelift.com; Martinique Jobin,

1plusX  – martinique.jobin@1plusx.com