PR95159

LA VERGNE, Tenn., March 25, 2022 /PRNewswire=KYODO JBN/ --

    - PFAFF(R) creative icon(TM) 2 Receives Accolades for Design and

Innovation        

SVP Worldwide's PFAFF(R) creative icon(TM) 2 sewing and embroidery machine has

won the distinctive Red Dot Design Award for Product Design, one of the most

sought-after seals of quality for good design.  The Machine received the

ultra-prestigious Best of the Best Award.  Less than one percent of the

nominees are awarded that recognition. The jury selection takes place once a

year in Essen, Germany, and consists of three main categories:  Product Design,

Brand & Communication Design, and Design Concept.

Logo - https://mma.prnewswire.com/media/1446198/PFAFF_logo.jpg  

"We are thrilled and grateful that the PFAFF(R) creative icon(TM) 2 was chosen

as a Red Dot award winner in the Product Design category.  It's an honor to

even be nominated and to win proves our R&D and design teams are delivering the

most technologically advanced and beautiful machines for our customers. The

innovative spirit at SVP Worldwide is unmatched, "says Dean Brindle, CMO of SVP

Worldwide, the parent company of Pfaff.

The PFAFF(R) creative icon(TM) 2 is the first sewing machine ever to be

engineered with Artificial Intelligence to perform and evolve in response to

the sewist—to what and how they sew. In true AI fashion, the PFAFF(R) creative

icon(TM) 2 is set up to continually chase perfection, getting smarter with each

task, in bold, new ways. It eagerly awaits the sewist's voice commands and

imagination, also making it one of the most technologically advanced machines

in the industry.  The beauty of the machine is also unmatched with clean,

modern lines and smoothly designed accessories and attachments.

The Red Dot Award will be formally presented to SVP Worldwide on June 20, 2022,

in Germany.

Brindle says the Creative Icon 2 features and technological breakthroughs defy

imagination.  "It is the world's first and only sewing machine to be controlled

by speech recognition. Hands-free commands offer sewers more flexibility and

creativity.  The machine is able to work alongside the sewist and the large

interactive tablet acts as a virtual assistant, customizing and assisting

through the project. Artificial Intelligence capabilities are an amazing feat

of technology combined with honoring the history of the craft.  We are humbled

and honored by this award."

ABOUT PFAFF(R)

With a celebrated history of superior design and engineering, PFAFF(R) sewing

machines are the world's premier precision machines that sewists aspire to own.

The PFAFF(R) brand has more than 150-years of sewing heritage that creates a

climate for continued development and design of high-quality sewing and

embroidery machines. Known as the perfector of the craft, PFAFF(R) machines

deliver precision to the most demanding sewists by offering maximum control and

customization. PFAFF(R) machines are catalysts for passionate sewers, producing

the highest quality results in all aspects of sewing.

PFAFF is a registered trademark of KSIN Luxembourg II, S.a.r.l. (c) 2022 KSIN

Luxembourg II, S.a.r.l.

SOURCE  SVP Worldwide

CONTACT:Lori Tesoro, Public Relations and Communications,

lori.tesoro@svpworldwide.com