PR95167

CHENGDU, China, March 25, 2022 /Xinhua=KYODO JBN/--

On March 22, Chengxiang Town, which is located in Qingbaijiang District,

Chengdu, China, launched a global solicitation for LOGO (VI) of the

millennium-old Chengxiang Ancient Town. The solicitation will last until April

20. Global designers, artists, teachers and students from art academies and the

general public are invited to participate in the event. The final winner's work

will become the visual cultural label of this ancient town and be preserved

forever.

To motivate participants, the organizer of this event Chengxiang Town took out

nearly RMB 200,000 to reward the creators of excellent works. There will be one

first prize winner who will receive RMB 120,000 in prize money, two second

prize winners who will receive RMB 20,000 in prize money respectively, three

third prize winners who will receive RMB 10,000 in prize money respectively and

20 prize nominees who will be awarded certificates of honor, according to

Qingbaijiang District Government.

Chengxiang Ancient Town is located in the north-east of Chengdu, a metropolis

in southwest China. It has a long history of 1,600 years, adjacent to

Sanxingdui Museum and Chengdu Research Base of Giant Panda Breeding. This event

aims to create a recognizable cultural tourism brand for Chengxiang Ancient

Town through visual symbols, to promote the history, culture, delicacy,

beautiful scenery and other tourism resources of the millennium town and to

show the charm of this Oriental millennium town to the world.

Requirements:

I. Identifiability: A distinct theme is required for the design, with the

cultural elements and thematic elements of Chengxiang Ancient Town as the core.

The brand new LOGO design scheme should be easily identified and publicized.

All submitted works should be composed of the complete Chinese and English name

of the "Chengxiang Ancient Town" and the basic combination of LOGO (LOGO should

comply with Chinese laws and regulations).  

II. Practicability: The application of the LOGO elements can be extended, with

plenty of image expression and artistic appeal, and can be applied to the

overall image combination and a variety of applications, including the

application examples of derivative products such as full-domain guidance,

exhibitions, signage, publicity materials, digital media and basic materials

(such as paper cups, umbrellas and file bags).

III. Originality: All submitted works must be the original works of submitters,

and the submitters shall bear full legal responsibility for the copyright of

the submitted works. If the works involve infringement, the designers shall

bear all damages caused thereby. The copyright and right of use of the winning

works belong to the collecting party.

IV. Versatility: The design works should be able to be used and publicized on a

variety of occasions, materials and carriers.  

V. Globalization: The design works should be fashionable and modern, suitable

for the publicity, marketing and promotion of Chengxiang Ancient Town in the

domestic and international markets.  

Time of Registration: March 22 to April 20

Email for Submission: artchengxiang@qq.com

For more details of the event, please visit the WeChat Official Account of

Chengxiang Ancient Town "IN Chengxiang" or click the link

https://mp.weixin.qq.com/s/wVYYsB7imgtVLn_PBAZF7Q

Source: Qingbaijiang District Government of Chengdu

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   Caption: Chengxiang Ancient Town

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   Caption: Chengxiang Ancient Town