PR95196

HONG KONG, March 28, 2022 /PRNewswire=KYODO JBN/

At the crossroads of tradition and innovation, some not only record history,

but craft the future. Looking back to the moment its first screen blinked into

life, innovation has always been in Toshiba TV's DNA, together with a

commitment to authenticity. To share more about the values underpinning this

dedication, and to showcase the spirit of craftsmanship in all walks of life,

Toshiba TV is launching #BeRealCraftsmanship.

The campaign features three world-class craftsmen. Despite from different

backgrounds, they share the same commitment to stunning aesthetics, innovation,

and responsible craftsmanship that the brand has, over the decades, stood by

firmly.

These are their stories with Toshiba TV.

Design: Shuhei Aoyama

Master of different architectural styles, Shuhei Aoyama understands the appeal

of naturalness in design.

Profoundly influenced by Japanese aesthetics and culture, beautiful things,

Aoyama thinks, "are always simple". And no matter how complex the underlying

technology is, like Toshiba TV, he believes that minimalism can always bring

out the best potentials.

Visual: Giuseppe Tino

For Italian chef Giuseppe Tino, cooking is an art. He believes that a good

dish, on top of being visually beautiful, has to be creative.

For the same reasons behind Toshiba TV's uncompromising push to innovate, it is

by applying technology to the service of creativity that the Italian chef, over

and again, immerses his diners in pleasantly surprising yet unforgettable

experiences.

Sound: Lianjun Yu

Carrying a 7,000-year legacy, official inheritor of ancient Chinese instrument

Xun, Lianjun Yu, knows his responsibility.

To Yu, the secret to Xun's transcendental sound lies in the craft. In a nod to

Toshiba TV's dedication to Takumi, the maestro concedes that it is precisely

the authenticity of this ancient craft – timeless, priceless, that constitutes

our "inescapable responsibility".

Change uproots, yet change inspires. In today's changing world, Toshiba TV

still crafts on, steadfast, true to its essence. Dedication to authenticity, to

Toshiba TV, means #BeRealCraftsmanship.

For more on the campaign or the brand's latest products that deliver the most

brilliant cinematic experiences, stay tuned to Toshiba TV on social media, and

do join in as the journey between tradition and innovation, history and

technology continues.

Follow Toshiba TV on social media: Facebook

(https://www.facebook.com/Toshiba-TV-Global-100482172539810), Instagram

(https://www.instagram.com/toshibatv.global/), Twitter

(https://twitter.com/ToshibaTVGlobal) , YouTube

(https://www.youtube.com/channel/UC3yr2woolWCMJYUsgiIwINA) .

Source: Toshiba TV