PR95257

MONTREAL and TORONTO, March 31, 2022 /PRNewswire=KYODO JBN/ --

- Ad tech leader Kira LeBlanc promoted to the role of Global CMO

Hivestack (https://c212.net/c/link/?t=0&l=en&o=3489641-1&h=3692517773&u=https%3A%2F%2Fhivestack.com%2F&a=Hivestack),

the world's largest, independent, programmatic digital out of home (DOOH) ad

tech company today announced the appointment of Kira LeBlanc as Global CMO.

LeBlanc joined Hivestack in early 2021 when the company announced its global

expansion and has since expanded her role to VP of Global Marketing. She will

transition into her new role as CMO, effective April 1, 2022, where she will

continue to lead the team responsible for the Company's global marketing across

all of its 25+ markets.

Continued development of the global Hivestack brand and operations will be a

crucial part of the role but it will also be expected that the CMO brings a

wealth of experience working with international markets which require a focus

on building localized, relevant and authentic narratives. LeBlanc will report

directly to Andreas Soupliotis, Co-Founder and CEO of Hivestack, working

closely with the C-Suite. She will lead and scale the global marketing team

that includes digital marketing, product marketing, content, communications,

localization, creative as well as the regional marketing leads across EMEA, the

Americas and APAC.

Co-Founder & CEO of Hivestack, Andreas Soupliotis shared: "I am so very

thrilled to offer the well-deserved appointment of Global Chief Marketing

Officer to Kira. Kira has demonstrated a unique ability to dig deep into the

business while maintaining a prudent peripheral view of the industry. Since

joining Hivestack last year, she has played an integral role in supporting the

growth of our global operations and business development, building out our

multi-language digital and social media ecosystem, growing our team and the

necessary infrastructure for our marketing operations across countless new

markets. Her commitment to authenticity and detail is unparalleled which has

allowed for her to execute both a global and local strategy without losing the

important nuances of each. I am thrilled to have her join the C-Suite at

Hivestack alongside our talented global leadership team."

LeBlanc commented on her new appointment: "It's an honor to become a member of

such a high performance C-Suite team. Leading Hivetsack's marketing and brand

strategy during such a transformative time for our industry is an incredible

opportunity. As Global CMO I look forward to delivering across several key

priorities, including driving meaningful connections with DOOH publishers to

ensure they benefit from programmatic monetization via our SSP/Exchange and

ensuring they understand how they can maximize yield across programmatic and

direct sales channels via the Hivestack Ad Server and our recently announced

(https://c212.net/c/link/?t=0&l=en&o=3489641-1&h=739770990&u=https%3A%2F%2Fwww.hivestack.com%2Fnews-insights%2Fhivestack-launches-header-bidder-for-dooh-publishers%2F&a=announced) Yield Optimization solution.

On the other side, I will seek to evangelize to

global agency and brand partners that they can plan, activate and measure DOOH

globally with great precision via our state-of-the art, audience-driven DSP, or

by working with our brilliant omni-channel DSP partners. Put succinctly, I am

thrilled to help shape the future of programmatic DOOH as Hivestack's Global

CMO."

Prior to Hivestack, LeBlanc held positions at globally scaled organizations

such as AOL, Oath, Verizon Media (now Yahoo) and several other digital media

companies, along with her former work as a consultant supporting small and

medium businesses and start-ups working on digital transformation. LeBlanc has

been a mentor with the American Marketing Association (AMA) Mentor Exchange

program for five years and is a Board member of the DPAA WeDOOH Board.

About Hivestack (https://c212.net/c/link/?t=0&l=en&o=3489641-1&h=996305785&u=http%3A%2F%2Fwww.hivestack.com%2F&a=About+Hivestack)

Hivestack is the largest independent, global, full stack, marketing technology

company, powering the buy and sell side of programmatic digital out of home

(DOOH) advertising. Hivestack was founded in 2017 with headquarters in

Montreal, Canada and operates in 25+ countries across the globe.  For more

information, please visit hivestack.com (https://c212.net/c/link/?t=0&l=en&o=3489641-1&h=2215966948&u=https%3A%2F%2Fwww.hivestack.com%2F&a=hivestack.com)

or follow us on LinkedIn, Twitter and Facebook @hivestack.

Media contact: Ginny Bourne, Global Marketing & Communications Director,

Hivestack, ginny@hivestack.com

SOURCE  Hivestack Inc.