PR95247

BARCELONA, March, 31, 2022, /PRNewswire=KYODO JBN/--

With a full house at its exhibition space, Barcelona Wine Week (BWW), which

will be held from 4 to 6 April at Fira de Barcelona's Montjuic venue, is

establishing itself as the benchmark event for Spanish wine. Around 650 Spanish

wineries and more than 60 Spanish Protected Designations of Origin are taking

part in the second edition, which will focus on international business and on

sustainability and digitisation as major trends for the future.

In its second edition, this event organized by Fira de Barcelona achieves full

capacity in Hall 8 of Fira de Barcelona's Montjuic venue, 10,000m2 of net

exhibition space, a 20% increase in the number of participating wineries and a

50% increase in the presence of quality labels compared to the previous edition

(in March, 2020). The event consolidates the leadership of its unique proposal,

which brings together a quality offer representative of all the geographical

and varietal diversity of wine in Spain.

Within the show, the BWW Lands area will bring together a large part of the

Spanish Protected Designations of Origin (PDO). The wineries that will add the

largest number of wineries will be: DO Cava, DO Emporda, DO Jumilla, DO

Montsant, DO Navarra, DO Penedes, DO Ribera del Duero, DO Rueda, DO Terra Alta,

DO Ca Rioja and DO Ca Priorat.

For its part, BWW Brands will bring together some of the most recognised wine

brands, together with companies offering equipment, accessories and services

for the sector.

International drive

In this sense, Barcelona Wine Week promotes its international focus by

contributing to the wine market's reactivation, encouraging the culmination of

business deals and favouring exports. Therefore, through the Hosted Buyers

programme, around 350 international wine buyers from 40 countries, mainly from

Europe, Latin America and North America, will visit the trade show to meet with

exhibitors. These are major opinion leaders from distribution companies,

importers and supermarket chains whose presence at the event will lead to more

than 4,000 business meetings with exhibiting companies. They will be joined by

1,300 national buyers from large-scale distribution, retail and specialised

outlets.

Local varieties as a point of reference for sustainable viticulture will be the

main focus of many of the activities that will take place in BWW, with the help

of around 80 experts in charge of more than 30 sessions.

Logo: https://mma.prnewswire.com/media/659718/Fira_Barcelona_Logo.jpg

Photo:

https://mma.prnewswire.com/media/1776968/Fira_De_Barcelona_BWW_Wines_Spain.jpg

SOURCE: Fira de Barcelona