PR95241

TOKYO, March 31, 2022 /PRNewswire=KYODO JBN/ --

PENTAX Medical, a division of HOYA Group, has announced the appointment of

Rainer Burkard to the position of Global President of PENTAX Lifecare Division

(PENTAX Medical) as of April 1st, 2022.

HOYA Group is pleased to have Mr. Rainer Burkard lead the global division of

PENTAX Medical," said Eiichiro Ikeda, Representative Executive Officer and CEO

of HOYA Corporation. "Mr. Burkard brings a wealth of knowledge, insight and

experience from his various global executive roles within HOYA, especially from

our PENTAX Lifecare Division. He has a proven track record of delivering

results through developing and implementing strategic and operational changes

in a global multicultural environment. We expect his leadership to further

advance the PENTAX Medical growth strategy."

Mr. Burkard joined HOYA Lens Deutschland GmbH in 2002 and served as Head of

Marketing until 2007. He was then promoted to the HOYA Vision Care global

headquarters as General Manager, Business Development. In 2014, he was

instrumental in integrating the European operations of SEIKO OPTICAL and led

the development of the SEIKO XchangerTM collection which won the prestigious

Silmo d'Or award for excellence in optical innovation. He joined PENTAX Europe

GmbH as Chief Executive Officer (Europe, Middle East and Africa) in August

2015, and expanded his global role as Chief Commercial Officer of the Americas

in July 2020.

"It is an honor taking over the global leadership for our division. I would

like to express my sincere gratitude for the leadership provided by Mr. Gerald

W. Bottero, PENTAX Medical Global President since 2016. Under his leadership,

HOYA corporate values were firmly established and will continue guiding us for

the future. We wish Mr. Bottero only the best as he begins his well-earned

retirement after 34 years with HOYA," said Mr. Burkard.

"Moving forward we are going to develop a unified global PENTAX Medical

approach to our customers inspired by our Triple Aim. Many of our current and

specifically future product innovations will position PENTAX Medical and its

solutions uniquely in the market, specifically to and for our customers. This

will provide enhanced competitiveness and growth potential while addressing

relevant environmental aspects."

About PENTAX Medical

PENTAX Medical is a division of HOYA Group. The company's mission is to improve

the standard of patient care and quality of healthcare delivery by providing

the best endoscopic products and services with a focus on QUALITY, CLINICALLY

RELEVANT INNOVATION, and SIMPLICITY. PENTAX Medical strives to align with the

healthcare community's Triple Aim goals through transparent partnerships with

its customers and by providing the highest quality solutions to help them reach

their goals, including enabling customers to improve patient outcomes by

offering evidence-based solutions across the continuum of care; ensuring value

by supporting the customers to improve their efficiency and minimize their

healthcare costs; and enriching patient and provider's experience by empowering

every member of the care team to achieve optimal outcomes through products,

education, and support.

Focused on the outcome instead of technological features, PENTAX Medical

listens to the healthcare community and their patients, understands their daily

obstacles and helps improve endoscopy with smart innovations.

For more information: www.pentaxmedical.com　

About HOYA

Founded in 1941 in Tokyo, Japan, HOYA Corporation is a global technology and

med-tech company and a leading supplier of innovative high-tech and medical

products. HOYA's divisions and business units research and develop products

utilized in the healthcare and information technology fields. In the healthcare

field, we provide medical device products such as eyeglasses, medical

endoscopes, contact and intraocular lenses, orthopedic implants,

surgical/therapeutic devices and medical device reprocessing and disinfection

solutions.  In the information technology field, we provide products such as

optical lenses, photomasks and blanks used in the manufacturing process for

semiconductor and LCD/OLED devices, text to speech, human resources and other

software solutions and critical components for the mass memory and cloud

storage industries. With over 150 offices and subsidiaries worldwide, HOYA

currently employs a multinational workforce of 37,000 people. For more

information, please visit http://www.hoya.com/.

Source: HOYA Corporation PENTAX Medical

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   Caption: Rainer Burkard, Global President, PENTAX Medical