Adyen Expands Beyond Payments, Announces Embedded Financial Products

Adyen Inc.

PR95260

 

AMSTERDAM, Mar. 31, 2022 /PRNewswire=KYODO JBN/--

 

Adyen (AMS: ADYEN), the global financial technology platform of choice for

leading businesses, has today announced its expansion beyond payments to build

embedded financial products. These products will enable platforms and

marketplaces to create tailored financial experiences for their users such as

small business owners or individual sellers. The suite of products will allow

platforms to unlock new revenue streams and increase user loyalty.

 

Logo - https://mma.prnewswire.com/media/1490851/Logo__Adyen_green_RGB_Logo.jpg

 

"By building our banking infrastructure, as a part of the single platform, from

the ground up, we remove the limitations of legacy financial systems, enabling

Adyen to deliver the power of a bank combined with the adaptability of a

fintech," said Thom Ruiter, VP of Banking and Financial Products at Adyen.

"This unique approach means we can offer our platform customers unparalleled

flexibility to meet the evolving needs of their user base without the barriers

of regulatory complexity, lengthy product development, or sponsor bank

restrictions."

 

"We see this step in building out our financial technology platform as a

natural evolution of our business," said Pieter van der Does, CEO and

co-founder at Adyen. "We're building these products to help businesses achieve

their ambitions faster. For platform businesses this means we empower them to

become a one-stop shop for all their users' needs. We're uniquely positioned to

help them here, combining our technology with our licensing framework."

 

Starting with Adyen for Platforms, the company enabled platforms to embed

payments into their offering and deliver a unified commerce experience across

sales channels and geographies. Over time, working with platforms surfaced the

need for more control over the payout experience. Adyen then launched Issuing

to improve this experience by enabling platforms to offer their users virtual

and physical cards for business transactions and to directly receive funds

faster.

 

Going forward, Issuing will be included in a full suite of embedded financial

products, as platforms have highlighted the need to reduce other financial

complexities for their users too. Among the products that will be built out are

multi-currency accounts, allowing users to receive payments, initiate pay outs,

and safely store money all in one place. These accounts will also enable

platforms to facilitate the extension of financing to their users within the

platform interface. Due to Adyen's data-driven risk-scoring capabilities, these

financing offers are pre-qualified and require no additional checks on the user

end. This will enable platforms to solidify their relationships with their

users, while also providing a traditionally underbanked segment, namely small

business owners, with the funds needed to build their businesses.

 

Adyen's complete suite of embedded financial products paired with payments

allows platforms to centralize their users' finance needs in a single ecosystem.

 

See here (

https://c212.net/c/link/?t=0&l=en&o=3489222-1&h=2861005695&u=https%3A%2F%2Fwww.adyen.com%2Finvestor-relations%2Fevents%2Fcapital-markets-day-2022&a=here

) for additional updates on Adyen's product and commercial strategies.

 

About Adyen

Adyen (AMS: ADYEN) is the financial technology platform of choice for leading

companies. By providing end-to-end payments capabilities, data-driven insights,

and financial products in a single global solution, Adyen helps businesses

achieve their ambitions faster. With offices around the world, Adyen works with

the likes of Facebook, Uber, H&M, eBay, and Microsoft. Adyen continuously

improves and expands its product offering as part of its ordinary course of

business. New products and features are announced via press releases and

product updates on the company's website.

 

SOURCE:  Adyen Inc.

 

CONTACT: Kayla LaDuke, kayla.laduke@adyen.com

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