PR95298

NYON, Switzerland, April 1, 2022, /PRNewswire=KYODO JBN/ --

To coincide with the international tradeshow, Watches & Wonders, Hublot and

Takashi Murakami will be presenting two NFT digital works, inspired by the

Hublot Classic Fusion Takashi Murakami watches

To stay up-to-date, follow: @Hublot #Hublot #TakashiMurakamiNFT

Our collaboration with Takashi Murakami has led us to digital art, a field of

expression in which Hublot has become a pioneer on the watchmaking planet. From

now on, NFTs will be an integral part of our ‘Hublot loves art’ artistic world.”

RICARDO GUADALUPE

HUBLOT CEO

Continuing my artistic collaboration with Hublot by using new forms of artistic

expression such as NFTs seems to be the natural way to develop our

relationship. By looking forward.”  

TAKASHI MURAKAMI

Hublot and Takashi Murakami are pushing back the boundaries of artistic

expression by presenting two NFT digital works. These are inspired by the

Hublot Classic Fusion Takashi Murakami All Black and the Classic Fusion Takashi

Murakami Sapphire Rainbow, the first two watches launched jointly by the Swiss

watchmaker and the great Japanese artist in 2021. These two limited editions of

200 and 100 pieces respectively were sold out in just a few days.

This new phase in the artistic collaboration developed with Takashi Murakami is

in the form of two static NFTs featuring the smiling flower with its

mischievous smile, the iconic theme of Murakami’s work and his Superflat

artistic movement. The first NFT based on the All Black version, is a limited

edition of 216, while the second, which will recreate the colours of the highly

exclusive Sapphire Rainbow version, will be a limited edition of 108. These NFT

digital works are mainly intended for the current owners of these two

limited-edition watches, to whom they will be offered under certain conditions

explained under (Hublot.com). The current owners of these watches shall

actively claim the NFT as from 1st April 2022 and no later than 25th April

2022. If they claim and wish, these watch owners may then receive their free

NFT in their eWallet. In May, Hublot will then open a page on a decentralised

non-fungible token marketplace, where owners may exchange their NFTs.  

The launch of the Hublot Classic Fusion Takashi Murakami NFTs will be supported

by a very arty promotional campaign, based on the principles of guerrilla

marketing. After being presented at Watches & Wonders, the watchmaking fair in

Geneva, posters will go up secretively in London and New York and giant light

projections will illuminate iconic buildings.

A limited number of these NFT’s will be available to the public in May 2022.

Stay tuned !

HUBLOT

Founded in Switzerland in 1980, Hublot is defined by its innovation, which

began with the highly original combination of gold and rubber. This "Art of

Fusion" stems from the imagination of its visionary Honorary Chairman,

Jean-Claude Biver, and has been driven forward by CEO Ricardo Guadalupe since

2012.

The release of the iconic, multi-award-winning Big Bang in 2005 paved the way

for new flagship collections (Classic Fusion, Spirit of Big Bang), with

complications ranging from the simple to the highly sophisticated, establishing

the extraordinary DNA of the Swiss watchmaking house and ensuring its

impressive growth.

Keen to preserve its traditional and cutting-edge expertise, and guided by its

philosophy to "Be First, Different and Unique", the Swiss watchmaker is

consistently ahead of the curve, through its innovations in materials

(scratch-resistant Magic Gold, ceramics in vibrant colours, sapphire), and the

creation of Manufacture movements (Unico, Meca-10, Tourbillon).

Hublot is fully committed to creating a Haute Horlogerie brand with a visionary

future: a future which is fused with the key events of our times (FIFA World

Cup (TM), UEFA Champions League, UEFA EURO (TM)) and the finest ambassadors our

era has to offer (Chiara Ferragni, Pelé, Kylian Mbappé, Usain Bolt, Novak

Djokovic).

Discover the Hublot universe at our network of boutiques located in key cities

across the globe: Geneva, Paris, London, New York, Hong Kong, Dubai, Tokyo,

Singapore, Zurich and at HUBLOT.com

Photo - https://mma.prnewswire.com/media/1778657/Hublot_NFT_1.jpg

Caption: NFT Hublot Takashi Murakami Sapphire All Black.

Photo - https://mma.prnewswire.com/media/1778658/Hublot_NFT_2.jpg

Caption: NFT Hublot Takashi Murakami Sapphire Rainbow

Logo - https://mma.prnewswire.com/media/1765293/Hublot_Logo.jpg

Source: Hublot SA