Yaguang Borui Launches EMG's Suite of Handheld Beauty Devices in China
PR95366
BEIJING, April 7, 2022 /PRNewswire=KYODO JBN/ --
Yaguang Borui Medicine Technology (Guangdong) Co., Ltd. ("Yaguang Borui"), the
China market distributor of home beauty device company Excelsior Medical Group(
https://www.emg-med.co.uk/ ) ("EMG"), has launched EMG's suite of handheld home
beauty devices in the country. Leveraging cutting-edge technology and inspired
by early 20th century aristocratic design, EMG's new series of sleek devices
offers a remarkable user experience that is effective, convenient, and pleasing.
Among the products is the EMG SMART(R) FIRM, a household radiofrequency (RF)
beauty instrument that combats wrinkles with precision. By heating the dermis,
the thickest layer of the skin, with RF energy waves, the device tightens the
face and reduces the appearance of fine lines. The dermis can handle
temperatures of over 42 degrees Celsius, with the heat creating the necessary
environment to stimulate the production of collagen.
The EMG SMART(R) FIRM delivers incredible results near-instantly. Through a
15-minute session, users can achieve significant lifting and tightening of the
facial skin thanks to years of R&D in the field of beauty and RF technology.
With its stringent safety standards, EMG has developed an intelligent
temperature control system that enables users to use its RF devices with peace
of mind, enjoying the benefits in an easy, effective, and safe experience.
EMG's product series also includes the EMG SMART(R) PURE, an
oxygen-revitalizing device that boasts two functions and five effects. The
first is low-frequency oscillation, which helps the clearing of aged cells to
clear the skin. This product is complemented by the Intensive Repair Essence,
developed by EMG and Boston Lab, which contains skin rejuvenation ingredients
to create an oxygen-rich environment. The perfect balance of water and oil
helps combat acne, while the oxygen accelerates metabolism and rejuvenates the
skin as a whole. The ingredients include wide-ranging whitening agents and
antioxidants such as ginseng, witch hazel, and centella asiatica, improving the
skin inside out.
EMG's products have received certifications from standards organizations around
the world, including British Standards (BSI), the European Union's CE Marking,
China's General Administration of Quality Supervision, the International
Laboratory Accreditation Cooperation(ILAC), and the China National
Accreditation Committee for Laboratories(CNACL).
"Yaguang Borui is delighted to help EMG enter the all-important Chinese
market," said Yang Ming, EMG Lead at Yaguang Borui. "Their products have been
recognized by markets and consumers around the world. We are honored to serve
as their strategic partner and help bring more fantastic products to Chinese
consumers, making beauty accessible for everybody."
Moving forward, Yaguang Borui will continue to cooperate with EMG to leverage
its expertise in optoelectronics R&D and in-depth research into the particular
skin needs of Asian consumers to push the boundaries of home beauty, creating
an ecosystem of products and services for Chinese users.
About Yaguang Borui Medicine Technology (Guangdong)
Yaguang Borui Medicine Technology (Guangdong) Co., Ltd. is an independent
research enterprise that focuses on the development of painless and
non-invasive light medical beauty equipment. With its industry leading
technology, it oversees product R&D, manufacturing, and sales.
About EMG
EMG was founded in the United Kingdom in 2010 and is recognized for its
proprietary radio frequency, laser, and ultrasound technologies. With its focus
on non-invasive technologies, it seeks to bring users cosmetic treatments that
are effective but also convenient and effortless. Today, EMG's products are
sold in Europe, the United States, and Asia, and the company has forged
partnerships with industry institutions worldwide. For more information, please
visit: https://www.emg-med.co.uk/.
Source: Yaguang Borui
Image Attachments Links:
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Caption: The EMG SMART(R) FIRM
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Caption: EMG's headquarters in Bedford, the United Kingdom
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