PR95402

SINGAPORE, April 11, 2022 /PRNewswire=KYODO JBN/ --

East Asia Pacific to reinvent, refresh and open new stores at more than 100

locations

Levi Strauss & Co. (NYSE: LEVI) today announced ambitious plans to accelerate

sustainable business growth and drive commercial success in the East Asia

Pacific (EAP) region. Central to the growth strategy is the diversification of

the business across geographies, apparel categories and distribution channels.

Levi Strauss & Co. will be launching new stores and rolling out existing store

refreshes and new in-store services throughout the region.

Among the new stores to be launched this year are Levi's(R) stores in countries

including Japan, Australia, Indonesia, Singapore, Malaysia and Thailand. Levi

Strauss & Co. will refurbish a number of retail stores and shop-in-shops into

NextGen Indigo stores, offering an elevated store experience that uses digital

tools to streamline the consumer journey, including installing LED portal entry

archways and LED screens for marketing content. Select stores in the region

will introduce in-store tailoring services to offer greater personalization. As

the retail market finds its new equilibrium, Levi Strauss & Co. will focus on

omnichannel engagement, leveraging the hybrid customer experience model.

"We are committed to the future success of our business at every level and are

reimagining what we do and how we win in today's marketplace. At the same time,

we are embracing the technologies of tomorrow to power innovation and better

serve our customers and deliver greater value to stakeholders. We will do this

by placing people at the heart of our business and through responsible

practices because being a force for positive change is integral to being the

world's best apparel brand," said Nuholt Huisamen, Managing Director and Senior

Vice President at Levi Strauss & Co.

Whilst drawing on the brand's 169-year heritage to drive key category growth,

Levi Strauss & Co. is redoubling its digital transformation efforts. The global

leader in jeanswear will leverage digital, data and AI to stay ahead of trends,

drive efficiency and innovation in the product creation process, deliver

omnichannel offerings, claim its space in the direct-to-consumer (DTC) sphere,

and ultimately enhance the consumer experience.

As a company led by its core values of empathy, originality, integrity and

courage and with a strong focus on diversity, equity and inclusion (DE&I), Levi

Strauss & Co. has always been a destination for top talent. Throughout the

pandemic, the company rolled out numerous initiatives to support employees in

the offices, retail stores, distribution centres and manufacturing plants

including providing flexible work arrangements, additional resources, and

financial support. Through the Red Tab Foundation, the-first-of-its-kind

employee hardship fund, the company provided approximately $2.4M in financial

support to more than 1,800 individuals in 2021. Primarily funded by employees,

shareholders and retirees, this unique concept helped our community with

everyday hardships, natural disasters and the financial impacts of the COVID-19

pandemic. As part of its DTC strategy, the company also provided learning

opportunities to existing staff to upskill themselves through training and

development programs such as a Machine Learning Bootcamp to equip employees

with the tools they need to thrive in a changing and increasingly digitalized

economy.

On the Environmental, Social and Governance (ESG) front, Levi Strauss & Co. has

pegged its targets to measurable metrics and remains committed to responsible

and sustainable practices outlined in its 2020 Sustainability

Report(https://www.levistrauss.com/sustainability-report/). The company is on

track to achieving its 2025 Water and Climate Action Strategy targets.

Initiatives include Water<Less(R) finishing techniques that have enabled

billions of liters of water to be saved; reducing emissions across the supply

chain; driving innovation in sustainable materials and designs through

Wellthread(TM); and advocating ethical consumerism through the Levi's(R) Buy

Better, Wear Longer campaign, these initiatives embody the company's move to

develop and implement circular products and practices

Levi Strauss & Co. also continues to be a strong advocate for social justice

issues and equality for women, marginalized ethnic groups and workers in the

region. To support individuals in need, Levi Strauss & Co. contributes a

portion of its earnings to improve the conditions in local communities. This

legacy of giving began with a $5 donation from modest profits over 160 years

ago. Additionally, the Levi Strauss Foundation has donated more than $340

million in proceeds and organized programs, employee volunteerism and public

support. In 2021, employees donated over US$1.5 million and completed 12,871

volunteer hours.

About Levi Strauss & Co.

Levi Strauss & Co. (LS&Co.) is one of the world's largest brand-name apparel

companies and a global leader in jeanswear. The company designs and markets

jeans, casual wear and related accessories for men, women and children under

the Levi's(R), Signature by Levi Strauss & Co.(TM), Denizen(R), Dockers(R) and

Beyond Yoga(R) brands. Its products are sold in more than 110 countries

worldwide through a combination of chain retailers, department stores, online

sites, and a global footprint of approximately 3,100 retail stores and

shop-in-shops. Levi Strauss & Co.'s reported 2021 net revenues were $5.8

billion. For more information, go to http://levistrauss.com, and for financial

news and announcements, go to http://investors.levistrauss.com.

Source: Levi Strauss and Co.

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=418822