Vienna Coffeehouse Brand, Julius Meinl, Fuels Meaningful Moments With 'Say Thank You' Initiative
PR95118
VIENNA, April 11, 2022 /PRNewswire=KYODO JBN/--
Inviting someone for a coffee or smiling at a stranger could inspire thousands
more acts of kindness, according to Julius Meinl[http://www.juliusmeinl.com/] -
one of Europe's oldest coffee brands.
To mark its 160th anniversary, Julius Meinl is lifting the lid on simple acts
of gratitude with a new study into everyday moments that mean the most. 4,000
adults were polled, with responses highlighting that saying 'thank you' is one
of the most powerful gestures you can make.
The study revealed that for every 'thank you' received, more thanks are given,
creating a chain reaction of gratitude and kindness. And thanking someone goes
beyond words: 79% of respondents agree that inviting someone for a coffee is by
far one of the most popular ways to express gratitude, followed by a hug, which
one in two people believe is an easy gesture you can make.
Across Vienna, Milan, Zagreb and Bucharest, 85% of respondents agreed that a
smile from a stranger can brighten their day - proving that simple gestures
have a transformative effect.
Christina Meinl, Managing Director of Julius Meinl Austria, said: "The world
needs more kindness right now, and this study proves how everyday gestures can
make a big impact. As we mark our 160th anniversary, we want to create even
more meaningful moments in people's lives. Inspired by Vienna coffeehouse
culture, which is globally recognised by UNESCO, the 'Say Thank You' initiative
aims to spread gratitude with every cup of our coffee served."
The study also revealed that over a third of respondents are more likely to say
'thank you' now than two years ago, with 26% of those explaining they have
chosen to be nicer post-pandemic.
What's more, 63% of people feel taken for granted in the workplace. One of the
most impactful ways to show appreciation at work is to take someone for a
coffee break, according to over half of respondents (55%).
Julius Meinl is known for serving iconic quality and expert service to its
hospitality partners, hence the initiative is designed to support coffee houses
worldwide and inspire more than 100,000 'thank yous' this Spring. For every
coffee ordered at participating outlets, coffee lovers will receive a voucher
to gift someone dear a complimentary cup of Julius Meinl coffee.
#SayThankYou launches on April 20th, 2022. Find out more at
www.juliusmeinl.com/say-thank-you.
Logo: https://mma.prnewswire.com/media/1687261/Julius_Meinl_Logo.jpg
Photo: https://mma.prnewswire.com/media/1771349/Julius_Meinl_initiative.jpg
SOURCE: Julius Meinl
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