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QINGDAO, China, April 12, 2022 /PRNewswire=KYODO JBN/ --

Hisense recently unveiled the LED displays at Parc des Princes, the home of

Paris Saint-Germain in France, to provide a new solution for stadium

surroundings. The mid-terrace LED display, equipped with state-of-the-art

technology, will allow fans to better immerse themselves in the big game

experience. Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain,

shared "We are excited to welcome Hisense and their LED commercial display

solution to Parc des Princes. It is a great opportunity to showcase the strong

partnership that Paris Saint-Germain have built with an internationally

respected brand like Hisense, and to be able to give back to the fans, by

elevating their game experience."

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The overall perimeter contains 450 square meters of 10mm pixel pitch LED. The

prominent height of the PSG ribbon makes the 45 million pixels display more

visible. Hisense also designed two jumbo LED walls to ensure visibility amongst

all fans in the stadium. Morris Luo, GM of Hisense B2B Business Development

Dept. mentioned "these LED displays can provide real-time footage and live

information to everyone in the audience, which can help enhance the atmosphere

significantly."

In addition, Paris Saint-Germain recently opened a new flagship store on the

famous Champs Elysees in Paris, for which Hisense supplied a range of LED

displays, video walls, and digital signage displays. Shawn Kim, MD of Hisense

B2B Europe, said "It is an honor to be one of the key display partners of Paris

Saint-Germain. The cooperation between Hisense and Paris Saint-Germain reflects

the common aspirations of both brands. Both Paris Saint-Germain and Hisense

offer high performance and the highest level of products. "

Superb Picture Quality, Any Shape Thinkable is Possible, Hisense Pioneered

Next-Generation Commercial Display Technology

Since 2019, Hisense has always aimed to solve customer pain points and promote

innovation. To date, Hisense commercial display products have achieved four

main technical breakthroughs: Plug-in camera for privacy protection; six array

microphones to filter out ambient noise; upgraded to 85% wide color gamut, and

4G RAM for better picture quality performance. Hisense's B2B commercial display

business mainly covers more than 30 countries in the six regional markets of

Europe, Middle East, North Africa, South Africa, Southeast Asia, and America.

It mainly provides services for various teleconferencing, large conference,

education, supermarket, fast food chain, gas station, hotel, and other

application scenarios. In 2021, Hisense commercial display's overseas orders

increased by 230% year-on-year, and its revenue increased by 327% year-on-year.

In 2022, Hisense will continue to expand its business locally, focusing on the

development of the commercial display market, aiming at accelerating the scale

growth in the short- and medium-term, and improving brand recognition and

market share as the ultimate strategic goal. Hisense will build diversified use

scenarios and take sports event cooperation as one of the most important

directions in the future.

SOURCE  Hisense

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