PR95483

QINGDAO, China, April 15, 2022 /PRNewswire=KYODO JBN/ -

Hisense, a leading global home appliance and consumer electronics brand and

Paris Saint-Germain step into their second year of partnership and join forces

to launch their second commercial today.

Looking back on 2021, Hisense has released an impressive commercial featuring

football stars such as Neymar Jr, Keylor Navas, Ángel Di Maria, Ander Herrera

and Presnel Kimpembe to highlight the excellent quality of Hisense. The first

commercial received extensive attention and was praised both online and offline.

Today, Hisense released its second collaborative commercial with Paris

Saint-Germain. Ángel Di María and Presnel Kimpembe are back on the commercial

while Leo Messi, Marquinhos, and Idrissa Gueye joined the crew for their first

Hisense commercial. The advertisement showcases a variety of Hisense home

appliances in a comfortable home environment and highlights the superiority

technology of Hisense products through the lens of a footballer's daily life.

The continued partnership and high level of engagement from each player reflect

Paris Saint-Germain's support and recognition of Hisense and signifies that the

Hisense brand is widely appreciated and supported worldwide.

https://www.youtube.com/watch?v=tzdYDct4oWk

Hisense Becomes "Perfect Partner" Through Exquisite Technology and High-Quality

Products

The theme of this commercial is Perfect Partner, indicating Hisense and Paris

Saint-Germain's excellent partnership throughout these years; it also signifies

that Hisense expects to become a Perfect Partner in football fans' and

consumers' life thanks to its superb products and technology. The commercial

features five Paris Saint-Germain stars living in the same building, capturing

the interactions of the stars in their daily life while using Hisense products.

Over the years, Hisense has continued to deepen display technology through

technological innovation to deliver perfect TV quality to consumers. In this

commercial, players used Hisense TV and experienced the Sports Mode technology,

an outstanding feature that enhances the smoothness of sports while watching

fast-paced matches, which allowed him an ultimate and immersive game-watching

experience.

Consistently, Hisense aims to deliver a more immersive and realistic game

viewing experience to football fans and consumers through exquisite technology

and perfect TV quality; benefiting from excellent technology and quality,

Hisense Mid-to-High end TVs (A7/U6/U7/U8) are highly appreciated by many media

and consumers. So, in 2021, global sales revenue of mid-to-high end TVs over

99% YoY, fully reflecting the high reputation and recognition of Hisense TVs

worldwide.

Meanwhile, as a long-term partner of Paris Saint-Germain, Hisense won supports

from global consumers through its strong endorsement of sporting events and

exquisite technological products, both in terms of product and brand

reputation. Following its sponsorship with Paris Saint-Germain and several

international sporting events in 2021, Hisense boosted overseas sales revenue

by 43%, overseas brand awareness increased by 5pps.

In the future, Hisense will continue to deepen sports marketing and build

stronger connections with consumers; also provide outstanding technology and

product to become a well-known and trustworthy brand globally.

SOURCE  Hisense

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=419171

   Caption: Hisense x Paris Saint-Germain Players

   Link: http://asianetnews.net/view-attachment?attach-id=419173

   Caption: Hisense x Paris Saint-Germain Players