PR95542

GUANGZHOU, China, April 19, 2022 /PRNewswire=KYODO JBN/ --

We are happy to announce that TopOn has moved out of closed beta and is now an

official open beta bidding partner with Meta Audience Network! By making

bidding with Meta Audience Network more widely available, the integration is

now available for all publishers to join Meta Audience Network's bidding system

immediately without manual approval, making it quicker and easier to experience

the full benefits of in-app bidding.

Video: https://mma.prnewswire.com/media/1798514/TopOn_video.mp4

TopOn video introduction

"Meta Audience Network supports the move to an open and fair ecosystem,

offering a variety of bidding integration options to help publishers adopt

bidding in the best way that works for their business. We believe this new

partnership will add further value to both TopOn and our publishers as we

expand our bidding demand sources with Meta Audience Network, the largest

bidding partner in the industry." said Harry Yang, Chief Marketing Officer of

TopOn. "This is a key step forward in making it seamless for publishers to

maximize ad revenue and improve operational efficiency."

Several of the publishers experienced substantial revenue growth following

bidding implementation, recording between 13% and 27% uplift in average revenue

per daily active user (ARPDAU), according to the report The New Era in Ad

Monetization: How App Bidding is Transforming Businesses by Meta. Besides,

contrary to the aggregated monetization approach of waterfall, the potential

impact of the post-IDFA world can be eliminated by helping publishers to

increase the value of individual impressions instead.

At TopOn, continuous product development has always been our core focus, with

this automatic integration to bidding now, when every demand source bids in an

open and fair real-time auction you see more competition for your inventory,

which means better prices for every impression. Besides, by removing the burden

of maintaining complex waterfalls, bidding helps you focus on driving more

impact for your business. Moreover, bidding allows you to easily add more

demand sources, helping you increase competition for your inventory with

minimal effect on latency and freeing up operational resources.

In addition, TopOn always provides fair and transparent in-app bidding

solutions for developers and publishers. Based on different situations on

different advertising platforms towards bidding, we have launched Intelligent

Hybrid-Sorting solution, which maximizes revenue of each impression through

setting strategies flexibility according to characteristics and actual

communications from each platform.

The significant Meta ad ecosystem will join our other bidding partners like

Mintegral, myTarget, InMobi, Pangle, Tencent ads, Baidu etc, helping drive more

competition for publishers' inventory. If you're interested in taking advantage

of the benefits of Advanced Bidding, please reach out to your account team or

business@toponad.com to request access.

SOURCE: TopOn

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