BRI Group Moves Towards Financial Inclusion by Supporting Women Empowerment in Indonesia

PT Bank Rakyat Indonesia Tbk (BRI)

PR95599

 

JAKARTA,Indonesia,April 22,2022/PRNewswire=KYODO JBN/--

 

To commemorate Kartini Day (Women Day), Bank BRI (IDX: BBRI) gave appreciation

to 7,000 female workers during Wonderful and Magnificent (WOMAN) on April 21,

2022, at Sentul Convention Center.

 

The event was attended by Erick Thohir, Indonesia's Minister of State Owned

Enterprise (BUMN); Rofikoh Rokhim, Deputy President Commissioner of BRI;

Sunarso, President Director of BRI; Catur Budi Harto; Vice President Director

of BRI; Board of Directors of BRI's; Permodalan Nasional Madani (PNM);

Pegadaian; and 7,000 female workers consisting of 5,000 Mekaar PNM Account

Officers; 1,000 Mekaar PNM customers, 500 BRI Micro Banking Advisors (Mantri),

and 500 Pegadaian Appraisers; as well as Cinta Laura Kiehl, Brand Ambassador of

BRI, and Via Vallen, Brand Ambassador of PNM.

 

Women empowerment and gender equality are crucial in realizing financial

inclusion in the country. "Women have an essential role in the transformation

of the BUMN ecosystem in Indonesia. Which is why women leaders in BUMN have

exceeded 15%," said Erick.

 

In the same occasion, Sunarso also said that BRI is always open to supporting

women in reaching their full potential. "In 2021, 38,942 or 34.8% of 113,262

BRI employees were female workers, and 822 employees or around 23.11% of the

position formations occupy the Managerial and the Board of Directors levels of

BRI," he explained.

 

BRI continues to empower women entrepreneurs of Micro-Small and Medium

Enterprises (MSMEs) so they can be sustainable, through the Ultra Micro

Holdings (UMi), consisting of BRI, Pegadaian, and PNM as they have an important

role in realizing financial inclusion in Indonesia.

 

In 2022, The KPIs set for UMi Holdings include serving 5 million new customers

in the Ultra-Micro segment, implement 100% cashless opening at PNM and

Pegadaian, form 1,000 Co-location Senyum (Ultra-Micro Service Centers), and 500

thousand referrals from Senyum Mobile and acquiring 60,000 members to become

BRILink Agents.

 

BRI's strategies include accelerating Senyum Co-Location, improving business

processes at PNM and Pegadaian, increasing the use of Senyum Mobile application

and the capabilities of 75,000 BRI Mantri, PNM Account Officer, and Pegadaian

Appraisers.

 

"For an effective execution, there is a need for effective collective behavior,

in-line with BUMN's core value AKHLAK. To further encourage this, cultural

activation programs themed BRIGADE MADANI were implemented," said Sunarso.

 

For information about BANK BRI, visit www.bri.co.id

 

SOURCE-PT Bank Rakyat Indonesia Tbk (BRI)

 

Image Attachments Links:

 

   Link: http://asianetnews.net/view-attachment?attach-id=419678

 

   Caption: Sunarso, BRI President Director at Wonderful and Magnificent (WOMAN) event on

April 21, 2022

 

 

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