PR95633

SEATTLE, April 25, 2022 /PRNewswire=KYODO JBN/ --

VIVE Mars CamTrack makes virtual production more efficient, portable, and

affordable

HTC VIVE (

https://c212.net/c/link/?t=0&l=en&o=3513290-1&h=3259891729&u=https%3A%2F%2Fwww.vive.com%2Fus%2F&a=HTC+VIVE

) today announces the launch of its first ever turnkey virtual production

product, VIVE Mars CamTrack (

https://c212.net/c/link/?t=0&l=en&o=3513290-1&h=2552224832&u=https%3A%2F%2Fmars.vive.com%2F&a=VIVE+Mars+CamTrack

), which makes virtual production fast, easy, and affordable by consolidating

the entire camera tracking workflow into a compact, plug-and-play module with

professional-grade features. VIVE Mars CamTrack lets actors jump into any

number of virtual backdrops in real-time during production, in many cases

eliminating the need to shoot onsite and empowering filmmakers to unleash their

full creative potential.

Photo - https://mma.prnewswire.com/media/1802992/VIVE_Mars_CamTrack_3.jpg  

Historically, one of the biggest cost contributors to virtual production has

been its lengthy setup process. VIVE Mars CamTrack greatly simplifies virtual

production setup, thus reducing overall production time and expense. By

leveraging industry-leading lighthouse tracking technology, VIVE Mars CamTrack

shrinks a complicated workflow into a compact box, delivering a simple,

accurate camera-tracking solution. Mars' portability makes it easy to shoot in

many different scenarios—from small studios to large sets.

"Virtual production is the future of content creation," said Raymond Pao, SVP

Business Solutions at HTC VIVE. "It lets filmmakers unleash their imagination,

beyond the constraints of our physical environment. With Mars, HTC has applied

its years of experience developing VR tech to the world of virtual production.

Film professionals no longer need to balance time, cost, and quality. Now,

their virtual production setup can fit into a backpack and deliver

professional-grade results."

"Virtual production opens creative opportunities to filmmakers and storytellers

to explore new approaches in productions with solutions like VIVE Mars

CamTrack," said Jim Geduldick, Director, Virtual Production & SVP Dimension

Studio N.A. "Time saved in pre-production and on-set because of the robustness

of the Mars system will make it a sought-after tool in any virtual production

project. Being able to have a small footprint tracking system that can travel

in a small production case with features like Genlock sync, camera and lens

calibration, multi-camera support and its integration into Unreal Engine via

LiveLink provides a solution the virtual production community has been needing."

VIVE Mars CamTrack includes the following highlight features:

     -        Multi-cam tracking, with support for up to three cameras

     -        Highly accurate tracking with VIVE Tracker

     -        Automated calibration for camera offset and lens distortion

     -        Lens encoder compatibility, allowing filmmakers to change the depth

        of field as they would on a traditional camera

     -        Plug and play compatibility, with no additional software required

     -        One-click origin reset

     -        Genlock synced to UE LiveLink, offering synchronized output between  

        real and virtual actors

     -        Robust wiring to reduce latency

     -        Offloads computing of the tracking to a dedicated hub

"Up until recently, the resource-intensive nature of virtual production was one

of the biggest issues preventing its widespread adoption," said Norman Wang,

CEO of Glassbox Technologies. "We have collaborated with HTC VIVE since day one

to streamline virtual production and we believe VIVE Mars CamTrack to be a

major step in the right direction." Glassbox's upcoming release of the

DragonFly virtual camera system will ship with support for VIVE Mars CamTrack.

The benefits of virtual production go beyond its convenience and cost savings.

In addition to empowering filmmakers to realize their creative vision more

fully, virtual production is also more environmentally friendly than

traditional methods. The traditional production process generates a significant

carbon footprint – including transporting cast and crew to locations around the

world, building and powering sets, and eventually disposing of unneeded props

and other materials. By leveraging virtual production, the creative industry

plays an active role in environmental sustainability.

To learn more about VIVE Mars CamTrack, visit the product website here. (

https://c212.net/c/link/?t=0&l=en&o=3513290-1&h=4105898893&u=https%3A%2F%2Fmars.vive.com%2F&a=here.

) For the full press kit, click here. (

https://c212.net/c/link/?t=0&l=en&o=3513290-1&h=2971584504&u=https%3A%2F%2Fdrive.google.com%2Fdrive%2Ffolders%2F1XAdOKmPCOZSisgW5CAnu4Akz8mwgkpFz%3Fusp%3Dsharing&a=here.

)

About HTC

HTC VIVE is the premier virtual reality (VR) platform and ecosystem that

creates true-to-life VR experiences for businesses and consumers. The VIVE

ecosystem is built around premium VR hardware, software, and content. The VIVE

business encompasses best-in-class XR hardware; VIVEPORT platform and app

store; VIVE Enterprise Solutions for business customers; VIVE X, a US$100M VR

business accelerator; and VIVE ARTS for cultural initiatives. For more

information, please visit www.vive.com .

SOURCE HTC VIVE

Contact details: HTC-VivePR@htc.com