PR95737

LAS VEGAS, April 29, 2022 /PRNewswire=KYODO JBN/ --

--Longtime Partners Introduced 4DX, ScreenX Concept to Thailand

CJ 4DPLEX, the world's leading producer of premium film formats and cinema

technologies and Major Cineplex, the largest cinema chain in Thailand,

announced today they have signed an agreement to open the first ScreenX PLF

auditorium at Major's multiplex at Siam Paragon in Bangkok, Thailand.  The new

ScreenX PLF auditorium will have 336 seats and 20-meter-wide screen, the

largest ScreenX in the country.  The announcement was made during the 2022

CinemaCon conference in Las Vegas.

Photo - https://mma.prnewswire.com/media/1806901/screenX.jpg

Logo - https://mma.prnewswire.com/media/1638284/ScreenX_Logo.jpg

ScreenX is the world's first multi-projection cinema with an immersive 270

degree field of view. By expanding the image beyond the frame and onto the

walls of the theatre, ScreenX draws you into the story on the main screen and

immerses you in a virtual reality like setting with cinema quality resolution.

This is the second ScreenX theater in the Major Cineplex network. The first

ScreenX launched in 2015 at the Major's Quartier Cineart location.

Major Cineplex has more than 177 locations with 828 screens in Thailand and

abroad.

"Major Cineplex has been a great partner in exhibition, as we first brought the

4DX concept to Thailand over a decade ago and are following that success by

expanding the ScreenX experience," said JongRyul Kim, CEO, CJ 4DPLEX.  "We are

looking forward to our continued partnership and additional ScreenX PLF

locations opening in the near future."

"We are continuing to see excitement around the world for the immersive 270

degree experience ScreenX brings moviegoers and Thailand is no exception," said

Don Savant, Chief Business Officer, CJ 4DPLEX Korea. "We are excited for

moviegoers to experience the new ScreenX PLF concept at the Siam Paragon

location with our amazing upcoming slate of content that will be seen

throughout this summer and beyond."

CJ 4DPLEX and Major Cineplex have been long time partners, collaborating

initially in 2011 when the two companies introduced the 4DX theatre to

Thailand.  There are now 10 4DX locations across Thailand in Siam Paragon,

Ratchayothin, Chiang Mai, Hat Yai, Central Westgate, Promenade, Central

Festival Eastville, Korat, Mega Bangna and Icon Siam).

ABOUT MAJOR CINEPLEX

Major Cineplex Group was established as a stand-alone cinema Entertainment

Complex in Thailand in 1995. Currently, Major Cineplex Group holds

approximately 70% of the market share and is the largest cinema in the market

in Thailand, Cambodia and Laos.  Customers have been experiencing innovative

technology such as ScreenX, 4DX, IMAX, LED Screen and Kids Cinema for the first

time at Major Cineplex.

Major Cineplex Group has been operating the movie theater business while

continuously accumulating trustworthiness for decades. Rapidly growing, the

company was able to be listed on the Stock Exchange of Thailand in 2002.

Besides the movie theater business, M Pictures Entertainment Public Company

Limited was founded as a subsidiary of Major Cineplex Group, is also the

largest movies production company in the country by market share. M Pictures

Entertainment Public Company Limited pushes Thai film production industry into

international level and is able to expand the market abroad while enhancing the

country's film production industry.

The movie theaters under Major Cineplex Group focus on serving customers at all

levels.  It is the first and the only cinema in Thailand that brings the

world's most advanced technology with variety of services such as the

projection system ScreenX, 4DX, Real D, 2D, 3D and IMAX.

Another distinguished feature of Major Cineplex cinema its decoration. The

theaters were embellished with beautiful, luxurious, modern themes in different

styles for each branch.  In terms of tools and equipment Major movie theaters

Cineplex all branches have installed a large movie projection screen, Mega

Screen, with is the widest screen within the cinema.  This allows viewers to

see clearly in every seating position.

ABOUT CJ 4DPLEX

CJ 4DPLEX is a leading, next-generation cinema technology company,

headquartered in Seoul with international offices in Los Angeles and Beijing.

The company has created innovative film technologies for theaters worldwide

that include 'ScreenX', '4DX', and '4DX Screen' for consumers to experience

films in ways that were never before possible.

CJ 4DPLEX is a part of the CJ Group conglomerate that also includes

entertainment powerhouses CJ CGV, the fifth largest theater chain in the world,

and CJ ENM (CJ Entertainment & Media), who produced the Academy Award(R),

Golden Globe(R) and SAG Awards winning film, "Parasite". CJ 4DPLEX was named

Most Innovative Company of 2017 and 2019 in Live Events by Fast Company, and

the technology has been recognized with Silver at the Edison Awards in the

Media and Visual Communications-Entertainment category in 2015 and 2018.

ScreenX is the world's first multi-projection cinema with an immersive 270

degree field of view. By expanding the image beyond the frame and onto the

walls of the theatre, ScreenX places the audience directly at the center of the

story, creating a visually immersive viewing experience unlike any other. To

date, there are over 372 ScreenX auditoriums around the world in 38 countries.

4DX provides moviegoers with a multi-sensory cinema-going experience, allowing

audiences to connect with movies through motion, vibration, water, wind, snow,

lightning, scents, and other special effects that enhance the visuals

on-screen. Each 4DX auditorium incorporates motion-based seating synchronized

with more than 21 different effects and optimized by a team of skilled editors.

To date, there are over 776 4DX auditoriums around the world, spanning over 697

countries.

4DXScreen is a powerful combination of our super premium immersive theatre

technologies of ScreenX and 4DX in one auditorium, creating a never-before-seen

experience for cinemagoers. To date, there are 41 4DXScreens installed around

the globe.

SOURCE: CJ 4DPLEX

CONTACT: Yohan Song, yohan.song@cj.net.