PR95981

CHENGDU, China, May 13, 2022 /PRNewswire=KYODO JBN/ --

The China (Chengdu)-Europe Mayors' Forum on the Alcoholic Beverage Industry,

jointly sponsored by the foreign affairs office of the Chengdu city government

and the Qionglai city government, was held on May 11 in Chengdu, capital of

Southwest China's Sichuan province.

The International Alcohol Producer Alliance is officially inaugurated during

the China (Chengdu)-Europe Mayors' Forum on the Alcoholic Beverage Industry

held on May 11.

Nearly 40 representatives of consulate generals in Chengdu and Chongqing, as

well as trade institutions from countries such as Spain, the Czech Republic,

Poland, Hungary, Japan, Chile, Austria, Italy, Germany, and the Netherlands

participated in the event in-person, while more than 500 representatives from

over 50 government agencies, wineries and alcoholic beverage companies, and

cultural heritage projects from around the world attended the forum online.

During the event, participants shared their experience and insights into topics

such as the preservation of alcoholic beverage culture, the protection of

alcoholic beverage cultural sites, and the integrated development of the

alcoholic beverage industry, discussed current challenges and opportunities,

and expressed a common desire to strengthen alcoholic beverage-related

exchanges and cooperation in the alcoholic beverage industry.

The International Alcohol Producer Alliance was officially inaugurated during

the event. The alliance will promote platform co-construction, resource

sharing, talent training and development links among its members to boost the

sustainable and healthy development of the international alcoholic beverage

industry.

An industry cooperation initiative for global alcoholic beverage cities was

also released during the event, reaching a consensus on strengthening

cooperation in alcoholic beverage culture preservation and exchange,

interactions within the alcoholic beverage industry, talent training exchange,

joint promotion, brand cultivation and innovation, and low-carbon development.

To further promote pragmatic cooperation among alcoholic beverage production

areas around the world, the Qionglai city government signed a strategic

cooperation agreement with the EU Project Innovation Centre (EUPIC) and the

Hungarian Export Promotion Agency.

Qionglai is China's largest base liquor production base and is home to a number

of renowned companies and experts in the field of alcoholic beverages, with the

market share of some products ranking first in the country, according to local

officials.

Wang Dezhang, mayor of Qionglai, said the city will take the event as an

opportunity to strengthen exchanges and cooperation with cities around the

world in the preservation of alcoholic beverage culture and the development of

the alcoholic beverage industry.

SOURCE:Qionglai city government

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   Caption: The International Alcohol Producer Alliance is officially inaugurated during

the China (Chengdu)-Europe Mayors' Forum on the Alcoholic Beverage Industry

held on May 11.