Pininfarina launches its first ever NFT Collection dedicated to the Modulo


2022/5/13 18:18



TORINO, Italy, May 13, 2022 /PRNewswire=KYODO JBN/ --


Pininfarina is unveiling a stunning NFT Collection focused on one of the most

iconic and futuristic automotive designs of all time – the Pininfarina Modulo

concept car.


The Pininfarina Modulo NFTs, in collaboration with 1of1, the luxury NFT

specialists - powered by ARTM Technologies – in the development of solutions

for the Metaverse, and with the iconic musician, Sasha Sirota, will be offered

as a series of five pieces of art, which will then be auctioned by RM Sotheby's

within a dedicated online auction on 24-26 May, 2022, please click HERE:


The NFT Collection is inspired by the original "one-off" sketches of the

Modulo, preserved till now in Pininfarina's private archive, and developed with

the active collaboration of the Pininfarina design Team.


Each unique NFT comprises a package of artistic and experiential components

that allow NFT owners to become part of the Pininfarina's iconic legacy by

having access to a range of benefits and extra-ordinary contents.


Each NFT will be characterized by an artistic video-animation featuring

original soundtracks and a unique period setting with each NFT presenting

Modulo in a different context, respectively set within five distinct decades

ranging from the 1970s through to 2020.


Each NFT will furthermore showcase original content such as the sketches of the

original and rare drawings and real-world exclusive experiences (including a

reserved visit to the company museum accompanied by Pininfarina's Chairman,

Paolo Pininfarina) and private sessions with the design team. In addition, NFT

owners will possess a unique digital replica of the Pininfarina Modulo – the

very first Pininfarina car ready for life in the Metaverse. The owners will

also be presented with framed, physical artworks of the Modulo relating to each

of the NFT packages.


"We are proud that our first NFT Collection is dedicated to give a new life to

the Modulo. The concept car designed in 1970 is a manifesto of Pininfarina

vision: beauty and innovation to design the future", Chairman Paolo Pininfarina.


"We enter the NFT world with the intention of exploring its boundaries and

opportunities. The metaverse is an area we can make a significant contribution

to by having been producers of cutting-edge creativity for 90 years. Our

immense creative archive, the ability to imagine the future of design using the

most advanced technologies open up new avenues for the further economic

enhancement of our brand", Silvio Angori, Pininfarina CEO.




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source: Pininfarina