PR95978

CARLSBAD, Calif., May 13, 2022 /PRNewswire=KYODO JBN/ --

    --LEGOLAND California Resort kicks off biggest tourism season with an

      official grand opening ceremony for its newest attraction, LEGO Ferrari

      Build and Race, on May 12th

    --Cutting-edge digital technology lets guests build, test and race their

      very own LEGO Ferrari

    --Life-size Ferrari F40 LEGO model built out of more than 350,000 LEGO

      pieces was on display at the event and will become a permanent

centerpiece

      of the attraction

Start your engines! Yesterday, LEGOLAND(R) California Resort debuted its newest

attraction, LEGO(R) Ferrari Build and Race. Capitalizing on the increased

popularity of Formula 1 racing (with viewership up 56% compared to 2020 (

https://c212.net/c/link/?t=0&l=en&o=3535870-1&h=2777645719&u=https%3A%2F%2Fracer.com%2F2021%2F08%2F10%2Finsight-whats-driving-f1s-u-s-boom%2F&a=up+56%25+compared+to+2020

)), the new attraction puts visitors in the driver's seat with cutting-edge

digital technology that guests have never experienced at any other LEGOLAND

theme park in the world.

Photo – https://mma.prnewswire.com/media/1817239/3_FerrariOpening_188_5.jpg

Logo –

https://mma.prnewswire.com/media/1806598/LEGOLAND_California_Resort_Logo.jpg

"Kicking off what is anticipated to be one of the biggest vacation seasons to

date, LEGOLAND California is thrilled to bring this first-of-its-kind

attraction to Carlsbad, California," said President of LEGOLAND California

Resort Kurt Stocks." On the heels of Miami's Grand Prix, we know what a thrill

the Formula 1 races can be, and we're excited to give our guests a taste of

that experience here at the Park."

The centerpiece of the opening  was a life-size, bright red Ferrari F40 model

developed by the LEGO Group, the only model of its kind in the world. The LEGO

model took a team of Master Model builders more than 3,800 hours and  more than

350,000 LEGO elements to create. It stands at 14 feet long, 6 ½ feet wide, 4

feet tall, and weighs more than 3,000 lbs. A permanent, visual centerpiece of

the attraction's "garage," guests can sit in the full-scale Ferrari F40 model

and have their photos taken.

LEGO(R) Ferrari Build and Race lets guests build, test, and race their very own

LEGO Ferrari. Drawing inspiration from Ferrari fun facts, race history and

awards featured in the "garage,”  Young racers get to tap into their creativity

as they head into the build and test area to construct their own LEGO Ferrari

car to race at one of three test tracks which include the test zone, steering

test track and speed test track. Each track offers guests different obstacles,

challenges and a chance to clock in the fastest time.

Once guests have fine-tuned their vehicles, they will then head into the race

area and use digital technology developed by Dimensional Innovations, a leader

in immersive and engaging experiences, to digitally scan their cars and

virtually race them in an effort to capture the fastest lap time. A fully

customizable experience, guests will be able to digitally modify their LEGO car

down to its engine size, tire specs, power, and aerodynamics, plus personalize

the license plate and even add stickers.

Once on the "track," LEGO Ferrari Build and Race is designed to be interactive

and challenging as racers adapt to changing racecourse conditions due to

weather, wind, temperature, and wind speed. Guests will have three laps to set

their fastest time using touchpads to give their car extra acceleration and to

pass competitors through straghtaways. Families can join in the fun by viewing

overhead monitors with a bird's eye view of the action and leaderboards

displaying the status of current races and highlighting top performers of the

day.

The journey continues in the DUPLO(R) build zone where younger guests have the

chance to drive their imagination and design their creations out of bigger

bricks. A LEGO pit crewmember will also be on hand to share Ferrari fun facts,

race history, and showcase themed LEGO race gear and awards.

LEGO Ferrari Build and Race is included in the price of admission to LEGOLAND

California Resort. It joins other new additions to the Park this year,

including the brand new SoFi Stadium LEGO model (

https://c212.net/c/link/?t=0&l=en&o=3535870-1&h=2120089484&u=https%3A%2F%2Fwww.legoland.com%2Fcalifornia%2Fthings-to-do%2Fseasonal-events%2Fsofi-stadium%2F%23%3A%7E%3Atext%3DSoFi%2520Stadium%2520will%2520%2522touch%2520down%2Cand%2520over%25204%2520feet%2520tall.&a=SoFi+Stadium+LEGO+model

) in MINILAND U.S.A. For LEGOLAND California Resort ticket prices, operating

schedule, and additional information, visit www.LEGOLAND.com or call

760-918-LEGO (5346).

IMAGES HERE (

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): https://spaces.hightail.com/space/f8RYOJAxvv

B-ROLL HERE (

https://c212.net/c/link/?t=0&l=en&o=3535870-1&h=549754198&u=https%3A%2F%2Fspaces.hightail.com%2Fspace%2FluoJw4vtuR&a=B-ROLL+HERE

): https://spaces.hightail.com/space/dFRWoKqVtN

SOURCE : LEGOLAND California

Contact: Jake Gonzales, Senior Media Relations Manager, LEGOLAND(R) California

Resort, +1-760-918-5379, Jake.gonzales@LEGOLAND.com; Quinn, PR Agency,

LEGOLAND(R) California Resort, LEGOLANDCA@quinn.pr