PR95996

SINGAPORE and NOIDA, India, May 16, 2022 /PRNewswire=KYODO JBN/ --

    -PureSoftware is awarded for delivering a strong banking impact through

Arttha – a Unified Fintech Platform

    SINGAPORE and NOIDA, India, May 16, 2022 /PRNewswire/ -- Committed to its

pursuit of delivering new-age banking solutions to banks, financial

institutions, fintech firms, and the ultimate banking consumer, 'PureSoftware'

has developed the industry-leading unified fintech platform — 'Arttha' for its

customers.

    'Arttha' has led banking and financial services transformation with its

"Digital for the Unbanked" strategy to be a market leader. The platform allows

for both greenfield fintechs or banks as well as existing financial

institutions to transform their retail and SME banking business using Arttha's

Digital Payments, eWallet, Digital Lending, Agency, or Branchless Banking, Buy

Now Pay Later (BNPL), and Merchant Management capabilities.

    Manish Sharma, Chief Executive Officer at PureSoftware said, "We are

extremely proud to win this award and tremendously delighted for the

recognition received. Arttha has powered banks and fintech firms in emerging

markets to gain an immense digital advantage by providing next-gen banking

solutions to their customers. Through Arttha, our customers have been

successfully able to deploy innovative banking solutions to expand their

customer base, improve end-user experience, multiply transaction volumes, and

launch new products across business units. The platform has already been

implemented to offer financial services to more than 30 million individuals

worldwide and 2.4 million merchants across the world, with over 1 billion

transactions globally in a year."

    'Arttha' has been addressing digital access gaps in financial services with

remarkable success majorly across emerging economies with substantial swaths of

underbanked and unbanked regions like Kenya, Botswana, Zambia, Indonesia,

Myanmar, and Nepal. Despite stringent lockdowns in various parts of the world

due to the pandemic, 'Arttha' changed the banking dynamics to enable continuity

of banking operations on the business side and democratize access to financial

services on the consumer side.

    Manish added, "Being underbanked or unbanked should not restrict access to

the same level of customer experience that consumers in developed markets are

used to. We continue to innovate by introducing new features in the platform in

response to emerging trends in the industry as we expand our reach to customers

in other parts of Africa, Middle East, and the United States."

    About PureSoftware

    PureSoftware is a global software product and digital services company that

is driving transformation for companies in 35 cities across 11 countries.

PureSoftware focuses on driving a differentiated customer experience,

accelerating cycle time, and improving business outcomes through an integration

of digital solutions, robotic process automation, artificial intelligence,

machine learning, and loT. Their solutions leverage next-generation disruptive

technologies to deliver a competitive advantage to your business. Their

flagship product 'Arttha' is one of the fastest-growing financial technology

platforms focusing on Digital Lending, Digital Payments, and Core Banking

solutions.

    Media Contact:

    Amitabh Chaudhary

    amitabh.chaudhary@puresoftware.com

    Photo: https://mma.prnewswire.com/media/1817627/PureSoftware_CEO_Manish_Sharma.jpg

    Caption: Manish Sharma, Chief Executive Officer, PureSoftware

    Logo: https://mma.prnewswire.com/media/1450649/PureSoftware_Logo.jpg

    Caption: PureSoftware Logo 

    Source: Puresoftware