PR96090

HAVANA, May 20, 2022 /PRNewswire=KYODO JBN/--

- Habanos, S.A., through its distributor Phoenicia T.A.A. Cyprus, presented the

new Cohiba 55 Aniversario Edicion Limitada (57 ring gauge x 150 mm length) on

the occasion of the brand's anniversary.

- The presentation took place within the distribution area of Phoenicia T.A.A.

Cyprus and was held in a hybrid format with face-to-face events in 9 countries.

Habanos, S.A., through its distributor Phoenicia T.A.A. Cyprus, presented the

world premiere of the new Cohiba 55 Aniversario Edicion Limitada (57 ring gauge

x 150 mm length). With this vitola commemorates the 55th anniversary of Cohiba,

the world's most prestigious brand.

The presentation took place within the distribution area of Phoenicia T.A.A.

Cyprus and was held in a hybrid format with on-site events in 9 countries

(Cyprus, Greece, Iraq, Ivory Coast, Jordan, Kuwait, Lebanon, Saudi Arabia and

Nigeria ), and virtually for all those aficionados around the world who wanted

to experience the launch live.

More than 2,000 users registered on the www.cohiba55.com platform to experience

the launch first-hand, and around 1,000 guests attended the in-person events,

being the first ones to taste this exclusive Cohiba Edición Limitada.

Mr. Ernesto Gonzalez, Operational Marketing Director of Habanos, S.A., who

travelled to Limassol, Cyprus, to experience first-hand one of the  on-site

events organised, stated: "It is a pleasure to be here to celebrate the

anniversary of the most prestigious brand in the Premium Cigars world. During

these 55 years, we have developed under the Cohiba brand a portfolio that is

meticulous in every detail, designed for the most demanding aficionados and, in

addition, Cohiba has led the innovation and development of special products

that are introduced to the market with a very limited and exclusive character".

According to Mohammed Zeidan, President of Phoenicia Trading, "Cohiba is

tradition, is culture, is history, is Cuba".

As a novelty of the evening , Mr Walid Saleh, CEO of Phenicia T.A.A Cyprus,

presented the launch of the Cohiba "Premier" Edition, which comprises  the

first batch of the Cohiba 55 Edicion Limitada-Limited Edition, in luxury cases,

numbered from the 1 to 10,000, containing 5 of these exclusive Habanos. In

addition, this production includes a unique ring that mentions the name

"Premier", and will be sold exclusively within the distributor's territory.

Mr. Luis Sanchez-Harguindey Pardo de Vera and Inocente Núñez, Co-Presidents of

Habanos, S.A., highlighted that "Cohiba has always set  trends- not only within

our portfolio but also in the premium cigar sector worldwide. It is worth

noting that 55 years have taken a lot of perseverance and hard work to make

Cohiba, what it is today. Cohiba is a word that translates in everyone's mind

as the best Habano in the world. It is tradition, culture, organoleptic

characteristics and unmistakable and unquestionable fame".

Cohiba 55 Aniversario Edicion Limitada will arrive to  markets around the world

in a wooden box with 10 magnificent Habanos inside. In addition, this Edicion

Limitada incorporates a foot ring for the first time with the highest quality

standards, giving it a touch of distinction for its anniversary, and

highlighting the personality that this Habano contains within itself.

This Habano has been produced under a careful selection of wrapper, filler and

binder leaves, harvested by the best producers of  the Vuelta Abajo*,  zone in

Pinar del Río*, Cuba*. Cohiba, uniquely amongst  Habanos up to three of

Cohiba's  filler leaves (seco and ligero)  undergo an additional fermentation

in barrels. This special treatment gives Cohiba an unmistakable aroma and

flavour that cannot be found in any other brandCohiba is the most prestigious

brand in the tobacco world, the elite of Habanos and, at 55 years it is still a

brand in continuous renewal and innovation, always desired and attractive to

current and future aficionados.

Phoenicia T.A.A (Cyprus)

Phoenicia T.A.A (Cyprus) Ltd, based in Limmassol, Cyprus, exclusive distributor

of Habanos, S.A, for Egypt, Continental Africa (except Algeria, Morocco and

South Africa), Malta, Greece, Turkey, Ukraine, Cyprus, Lebanon, Syria, Jordan,

Iraq, Kuwait, Saudi Arabia, Bahrain, Qatar, United Arab Emirates, Oman, Iran,

Afghanistan and Pakistan.

Tasting notes

Cohiba 55 Aniversario Edicion  Limitada

Dimensions: 57 ring gauge x 150 mm in length

- Factory name: Victoria

- An excellent looking Habano with a dark and shiny brown  wrapper

- Excellent smoke and combustion.

- Medium to full strength.

- Smoked for about 50 minutes.

- Suggested pairing. Rum Extra Añejo 25 years.

* Protected Appellations of Origin

Photo - https://mma.prnewswire.com/media/1821590/Habanos_Cohiba_55.jpg

SOURCE: Habanos, S.A.